BeautyStat is a beauty influencer agency and top beauty blog that reaches over 30 million consumers.
With proven campaign results we have delivered over 300 million total impressions and have significantly raised brand share-of-voice and product sales for clients that include stila cosmetics, tarte cosmetics, Laura Geller Beauty, philosophy, Ahava, Aveeno, Clairol, ULTA Beauty, COTY, Walgreens, Amazon, Beauty.com, Target, Johnson & Johnson and P&G.
What We Offer
What Makes BeautyStat Unique
The BeautyStat team has over 40 years of combined experience in beauty working with brands including: Estee Lauder Companies, Revlon and L’Oreal working in various capacities that range from R&D, Product Development, Marketing, Business Development and Web Development.
BeautyStat Featured in Women’s Wear Daily
Based on our years of expertise in the beauty industry, we are regularly featured in leading online and print media outlets. One of our case studies was showcased in WWD.
BeautyStat’s Recent Case Studies
-Campaign for QVC for their TSV for Philosophy. In just 24 hours, we delivered over 26K page views and over $12K in revenue with average basket size of $169.
– Campaign for Philosophy aiding in their philanthropic cause to help women struggling with mental illness (#hopeandgrace, #igothope) along with thebrand’s partnership with singer Natasha Bedingfield. Our participation in the 1 week campaign delivered over 16Million impressions.
-Campaign for Conair‘s new premium hair dryer – in 3 months, we delivered over 70Million impressions, 25 high-reach influencer blog placements and trended #1 on Twitter.
– Campaign for a prestige skincare brand sold on Amazon’s Luxury Beauty Store, we delivered over $55K in incremental product sales – ROI = 2.75X
– Campaign for a prestige beauty retailer – in a 1 week campaign, we delivered over 1Million impressions, over 15K site visits, over $25K in product sales – ROI = 2.5X
– Campaign for Garnier to promote their new skincare line – we delivered over 11 Million impressions. Trended #1 on Twitter. Significantly raised brand share-of-voice.
– Campaign for RoC Skincare to promote their anti-aging study – we delivered over 40 Million impressions. Trended top 5 on Twitter. Significantly raised brand share-of-voice.
– Campaign for Physicians Formula/Target Stores – we delivered over 40 Million impressions. Trended top 5 on Twitter. Target stores reported a significant increase in product sales as a result of our campaign.
For more information, contact us at Ron@BeautyStat .com.
Ron Robinson, Founder
Beauty Stat™ was founded by Ron Robinson, a cosmetic chemist and research executive who has developed products for brands including Clinique, Estee Lauder, Revlon, Avon and Lancôme. He has been featured in Women’s Wear Daily, Self Magazine, Women’s Health Magazine, Los Angeles Times and CBS News. He is also a resident beauty expert for Allure Magazine.For partnerships, please contact Ron at Ron@BeautyStat dot com
Dawn Santamarina, Managing Editor
Dawn has always felt a love for cosmetics and creating different looks – which she learned from her mom. Dawn reviews products including cosmetics, haircare, and skincare for BeautyStat.com and her personal YouTube channel. You can follow her on Instagram at @MissDawn1012. For editorial consideration, contact Dawn at Dawn@BeautyStat dot com
Allycia Wilson, Senior Editor
Allycia has over 15 years of experience in the beauty industry where she has been an Editor for magazines including InStyle, Self, and Cosmopolitan. She loves all things beauty related and has recently started her own line of vegan non toxic nail polish, Lisa Nail Lacquer, (lisalacquer.com). Allycia resides on Long Island with her husband and two young sons.
Heather Hernandez, General Manager
Heather has been blogging since 2007 to spoil moms with the best deals at Freebies4Mom.com. Heather lives in Houston, Texas and has been featured in The New York Times, MSN Money, Inside Edition, All You, Woman’s World and Shop Smart. She loves sampling new beauty products and sharing them with her fans on social media. Follow Heather on Twitter @Freebies4Mom and on Instagram @freebies4mom to get spoiled too! For sponsored services (giveaways, contests, influencer campaigns), please contact Heather at Heather@BeautyStat dot com.
Erin is a makeup artist and skin care specialist who has also worked on the corporate side of the beauty business for the last 20 years. She got her start with Bobbi Brown Cosmetics in it’s infancy, seeing the boom of makeup artists developing their own product lines, she learned about all aspects of the cosmetic industry. With Beautystat.com, she is living out her dream of writing about all things beauty. Erin resides in New Jersey.
Yevy Yelkina, Social Media Manager and Senior Editor
Yevy provides in-depth product reviews for BeautyStat. She is highly involved in the beauty and fashion industry and is the editor of her own blog HypnoticFascination.com. Follow Yevy on Instagram at @yyelkina.
Deanna Perl Tarulli, Editor
Deanna has been covering the haircare industry for BeautyStat for over 5 years. Blessed with beautiful hair, she loves trying new products and informing readers about the latest and greatest in the hair industry. Deanna attends many beauty events on behalf of BeautyStat where she enjoys meeting others in the industry to discuss all things beauty. Her passions include writing, acting, modeling. Follow Deanna on Twitter @Deannawawa; and on Instagram @dee5658.
Yona McDonough, Editor
Yona has been writing about beauty and fashion for the last 20+ years; credits include Harper’s Bazaar, Cosmopolitan, Family Circle, and the New York Times. She is also a novelist with six published books and a seventh, The House on Primrose Pond, due out in February, 2016. Please visit her website: ww.yonazeldismcdonough.com
BeautyStat frequently receives products for review, however, all opinions and reviews are unbiased and not sponsored. Should there ever be a sponsored post, we will clearly display this information in the heading of the sponsored post. Samples are welcome for consideration but we can not guarantee a review of your product.
- Information We Collect; How We Collect It:
We may request at times that you voluntarily supply us with personal information, and non personal information (collectively “information”). “Personal information” includes any information that may be used to identify an individual, including, but not limited to, a first and last name, home or other physical address, phone number(s) and other contact information. “Non-personal information” includes physical traits, allergies, age, gender, geographic location, product preferences and e-mail addresses. Generally some or all of this information is requested when you register on the Site, when you post product reviews, ratings or recommendations, or when you provide information in connection with sweepstakes, contests and surveys. We may request information about your interests and activities, your gender and age, and other demographic information as well as public information such as user ratings and reviews and other information you view on the Site.Some of the information BeautyStat.com collects is not explicitly submitted by you — BeautyStat.com also automatically receives and records information on its server logs from your browser, including your IP address, cookie information, the web pages you request, your browser type and language, access times, and the referring web site address.For instance, when you visit our Site, we may assign your computer one or more cookies, to facilitate access to our Site and to personalize your online experience. Through the use of a cookie, we also may automatically collect information about your online activity on our Site, such as the web pages you visit, the links you click, and the searches you conduct on the Site. Most browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies. If you choose to decline cookies, please note that you may not be able to sign in or use some of the interactive features offered on our Site.
We also may use standard other technologies, such as web beacons and other similar technologies, to track your use of our Site. We also may include web beacons in promotional or other e-mail messages or newsletters to determine whether messages have been opened and acted upon. The information we obtain in this manner enables us to customize the services we offer our Site users, to deliver targeted advertisements and to measure the overall effectiveness of our online advertising, content, programming or other activities.
We use third-party advertising companies to serve advertisements when you visit our Site. The third-party advertising technology that we use on this Site uses information derived from your visits to this Site to target advertising within this Site and gauge the effectiveness of the advertising. In addition, our advertisers may use other third-party advertising technology to target advertising on this Site and other web sites. In the course of advertisements being served to you, a unique third-party cookie or cookies may be placed on your browser. In addition, we may use web beacons, provided by third-party advertising companies, to help manage and optimize our online advertising. Web beacons enable us to recognize a browser’s cookie when a browser visits this Site, and to learn which banner ads bring users to our Site. To “opt-out,” please click here
- How We Use Your Information: Generally, we may use information that we collect about you to:
deliver the products and services that you have requested;
manage your account and provide you with customer support;
perform research and analysis about your use of, or interest in, our service, or content, recommendation or products, services or content offered by others;
communicate with you by e-mail about products or services that may be of interest to you either from us or other third parties;
develop and display content and advertising tailored to your interests on our Site and other web sites;
sell non-personal information to manufactures, advertisers, trade or media groups, or others;
verify your eligibility and deliver prizes in connection with contests and sweepstakes;
enforce our terms and conditions;
give away product samples to users who are willing to have their personal information shared with the product manufacturers;
manage our business; and
perform functions as otherwise described to you at the time of collection.
Information such as your full name, profile photo and any personal information you have included in your reviews may be shown to other users primarily in conjunction with product reviews, recommendations and ratings you have contributed. In addition, we may sell or license your reviews to third parties, in which case your first name and last initial and any personally identifiable information you have included in your reviews may be shown to users of such third party web sites. Your postings will be displayed on publicly-viewable web pages, and whenever you disclose personal information on publicly-viewable web pages, that information will be publicly available and can be collected and used by others. For example, if you post your email address, you may receive unsolicited messages. We cannot control who reads your posting or what other users may do with the information you voluntarily post, so we encourage you to exercise discretion and caution with respect to your personal information.
- How We Share or Disclose Your Information:
We may share personal or other information we have collected about you or your activities on our Site or while using our Service under the following circumstances.
- Personal Information:
We do not share your personal information with others except as specifically indicated herein or when we inform you and give you an opportunity to opt out of having your personal information shared.
We may share your personal information in connection with sharing, selling or licensing your product reviews and recommendations to third parties. Your first name and last initial, profile photo, and any personal information you have included in your reviews may be transferred to such third parties and displayed on their web sites in connection with such third parties’ publication of your reviews, and recommendations.
We may share your personal information with our authorized service providers that perform certain services on our behalf. These services may include supporting our Site functionality and supporting contests, sweepstakes, surveys and other features offered through our Site. These service providers may have access to personal information needed to perform their functions but are not permitted to share or use such information for any other purposes.
We also may disclose your personal information in response to a subpoena or similar investigative demand, a court order, or a request for cooperation from a law enforcement or other government agency; to establish or exercise our legal rights; to defend against legal claims; or as otherwise required by law. In such cases, we may raise or waive any legal objection or right available to us.
We may disclose your personal information when we believe disclosure is appropriate in connection with efforts to investigate, prevent, or take other action regarding illegal activity, suspected fraud or other wrongdoing; to protect and defend the rights, property or safety of our company, our users, our employees, or others; to comply with applicable law or cooperate with law enforcement; or to enforce our Site’s terms and conditions or other agreements or policies.
We may disclose your personal information in connection with a substantial corporate transaction, such as the sale of our business, a divestiture, merger, consolidation, or asset sale, or in the unlikely event of bankruptcy. The personal information which you provide to us is an asset of BeautyStat.com and may be included in the assets transferred in the event of a substantial corporate transaction.
BeautyStat.com will notify you when information about you may be provided to third parties in ways other than explained above, and you will have the option to prevent such information sharing.
- Non-Personal Information:
We may share non-personal information we collect under any of the above circumstances. We may also share it with third parties to develop and deliver targeted advertising on our Site and on third-party web sites. We may also sell non-personal information to manufactures, advertisers, media or trade groups or others. We may combine non-personal information we collect with additional non-personal information collected from other sources. In all such instances, your personal information will not be shared.
We also may share aggregated information with third parties, including advisors, advertisers and investors, for the purpose of conducting general business analysis. For example, we may tell our advertisers the number of visitors to our Site and the most popular areas and features of our Site. This information does not contain any personal information and may be used to develop content and new services that we hope you and other users will find of interest and to target content and advertising.
changes and we will use for these new purposes only data collected from the time of the policy change forward. If you are concerned about how your information is used, you should check back at our Site periodically.
- Product Reviews, Recommendations and Ratings, Bulletin Boards, Groups, Forums, and Posts:
- Third Party Web Site:
- Controlling Your Personal Information:
You may elect not to provide us with certain information, but that may result in you being unable to use certain features of our Site because such information may be required in order for you to register as a member or user; submit product ratings, recommendations and reviews; participate in a contest, promotion, survey, or sweepstakes; ask a question; or initiate certain other transactions on our Site.If you are a registered user of our Site, you may update your personal information simply by signing in and going to “My Profile” or “My Account” from our home page. You can make changes to your account information at any time. To protect your privacy and security, we will also verify your identity before granting access or making corrections. You may also contact us to communicate any questions or concerns. More information about how to contact us is provided below.At any time you can choose to no longer receive commercial or promotional emails or newsletters from us by logging in with your account information, clicking on the “My Profile” or “My Account” link, then clicking on the “My Settings” link and adjusting those items of your communication settings you would like to update. You also will be given the opportunity, in any commercial e-mail that we send to you, to opt out of receiving such messages in the future. We may however send you other types of transactional and relationship e-mail communications, such as service announcements, administrative notices, and surveys, without offering you the opportunity to opt out of receiving them.
- How We Protect Your Personal Information:
We take appropriate security measures (including physical, electronic and procedural measures) to help safeguard your personal information from unauthorized access and disclosure. For instance, only authorized employees are permitted to access personal information, and they may do so only for permitted business functions. In addition, we use firewalls to help prevent unauthorized persons from gaining access to your personal information. However, although we take steps to secure your information, we do not promise, and you should not expect, that your personal information, searches, or other communications will always remain secure.
- Children’s Privacy:
Our Site is a general audience site, and we do not knowingly collect personal information from children under the age of 13.
- Visiting From Outside the United States:
BeautyStat welcomes your comments and questions.
Last updated on July, 2018
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