At the At the Jeremy Scott A/W ’14 show, Wella Professionals Global Creative Director, Eugene Souleiman created an ultra-sexy “locker room cool” hair look (some call this style the “wob” ie a wet bob) . The collection, described by Eugene Souleiman as a take on “sportswear with a suggestion of lingerie,” called for a “racy, after the gym” look for the hair. “This look is very sexy, as if the girls are fresh out of the locker room, like they’ve taken a shower after the gym, combed their hair back and are great to go.”
Get the Look:
1. Start with freshly washed and conditioned hair, using Wella Professionals Brilliance Shampoo and Conditioner, to ensure hair is in perfect condition.
2. Apply Wella Professionals Brilliance Conditioner and comb through hair with a fine-tooth comb to create an even texture.
3. Next, apply Wella Professionals Extra Volume Styling Mousse over the hair by patting it into the hair, working through the top section and paying particular attention over the temples where the mousse should be pushed into the hair to keep it tight to the head.
4. Take a wide-tooth comb and keeping the comb very flat to the head, drag the comb back through the moussed sections to create ‘lines’ in the hair.
5. Next, loosen up the hair at the bottom lengths to give a ‘broken up/piecey’ effect.
6. Finally, dry the hair using a diffuser to provide a gentle heat to ‘set’ the style in place.
Antoinette Beenders, Aveda Global Creative Director and Janell Geason, Aveda Global Artistic Director, created a hair look that complimented the graphic bold shapes and earth tones in the collection — inspired by expressionist art.
For hair, Beenders created effortless structure and a delicate braid detail that took hair away from the face with Pure Abundance Style Prep and Pure Abundance Hair Potion. “This is a great look with young, funky texture that suits the lovely structured clothes,” said Beenders.
Entitled New York Mash Up, the A/W ’14 DKNY show celebrated 25 years at the heart of New York fashion, with a return to brand roots. With a stellar cast of 55, comprising students, club kids, models, musicians, artists and entrepreneurs, the show captured the diversity, culture and sub-culture of New York.
“When DKNY launched in the late ‘80’s, there was an incredible energy to the street culture in New York, and this is what today’s show is all about. Going back to a time when there wasn’t just one look, when people didn’t want to look the same, when style was individual,” said Eugene Souleiman.
This creative theme gave Eugene and his team the opportunity to personalize the hair look to each model, picking up on their own unique style and playing with it to create distinctive styles that challenge the stereotypes of beauty. “I loved this show. I found it really refreshing to do something different. With all these incredible personalities in the chair it felt more like being in a cool downtown New York salon than being backstage,” added Eugene.
Marc by Marc Jacobs
Redken Creative Consultant, Guido kept the hair simple and youthful for Marc by Marc Jacobs with 2 tight clean braids that were slightly disheveled by black headbands. In order to counter the more sophisticated collection this season, Guido opted for a hairstyle reminiscent of grammar school and cartoon characters. Jagged, messy partings and Redken‘s new flex texturizers gave the style a rebellious edge, making it clear to the bystander that the Marc girl is not your typical girl next door.
“I incorporated elements of manga, cartoon warriors and Wednesday Addams from the Addams Family into the look I designed for Marc by Marc Jacobs. Ultimately, I created this schoolgirl hairstyle with the Marc girl in mind, in that I wanted the overall style to remain youthful, cool and a bit punk. There is substance and style to the Marc girl, but there is also a rebellious dark side. Quite simply, the two braids are not meant to be that cute or innocent.”
Create the Look:
1. Apply flex shape factor 22 sculpting cream-paste to damp hair from root to ends.
2. Rough-dry the hair with fingers.
3. Create a messy center part down the center and divide hair into 2 sections.
4. Apply pillow proof blowdry two day extender from mid-lengths to ends for added texture.
5. Braid hair tightly on each side and fasten with an elastic.
6. Place black headband behind ears.
7. Pull some loose pieces around the face for an undone finish.
“To complement Pamella’s collection, I knew I wanted to start the look off with a ted gibson blow dry, which is my signature blow-dry done in both my NYC and Fort Lauderdale salons.
After the blow-dry, I wanted to create S waves in the hair – her collection was inspired by the 30s and a classic sense of glamour, so I knew this look would be perfect.
In creating this look and pin-curling the hair, I knew it would be important for the hair to cool after it was set with a curling iron and pinned, so I wrapped the girls’ hair in a silk scarf. The scarf allowed the hair to cool appropriately and set it to define the S wave.”
1. Brush out with Mason Pearson Brush.
2. Make deep left-side part with top brushed over to right side.
3. Spray with ted gibson build it blow drying agent and blow-out hair with round brush.
4. Section hair and wrap around a medium barrel Marcel iron, then pin curl with silver clips — “S” pin it — one row going forward, 2nd row going back (repeat until curls are done).
5. Wrap hair in silk scarf to cool hair and set curls.
6. Take out pins and brush curls out (for softness) with boar bristle brush, pulling ends down with fingers.
7. Flat-iron the ends of hair (for less bend).
8. Smooth L’Oreal Professionnel’s Architexture on the front area of the hair only for definition and to tame flyaways.
9. Tuck hair behind left ear and pull to right side of shoulder.
10. Finish with ted gibson beautiful hold hairspray to hold waves in place.
Diesel Black Gold
Redken Creative Consultant, Guido kept the hairstyle full of ease at Diesel Black Gold, applying body full volume amplifier and nothing else to damp hair. Once the hair was dried naturally, Guido and his team used curling irons to supplement natural movement if needed. Otherwise, the hair was left uncomplicated.
“The simple hairstyle I created for Diesel isn’t going to necessarily start a fashion trend, but it does speak to the reality of what women really wear. Women want easy, natural and modern styles. For me, the greatest challenge is updating easy hair each season, while still maintaining a look that is translatable. The way you part the hair and how you place the products makes such a difference in the end result of a simpler style. It all comes down to the subtleties in New York.”
–Guido, Redken Creative Consultant
The Rodarte AW’14 hair, makeup and nail inspiration was inspired by delicate and youthful beauty. The look is ephemeral and nostalgic creating a beautiful glow. Odile Gilbert for John Frieda Hair Care created the look.
Get the Look:
1. To begin, Odile coated hair with Frizz Ease Daily Nourishment Leave-In Conditioner to prep hair, ensuring it looked healthy and felt hydrated — the perfect canvas for the look.
2. After pulling the hair into 2 sections and creating 2 long braids, Odile blew the hair dry to give it a subtle wave.
3. Odile then undid the braids and worked Frizz Ease Unwind Curls Calming Creme through hair to give it relaxed, carefree texture, concentrating on the ends.
4. Next, Odile took a piece from the side, twisted it and pulled it to the back of the head, securing it with pins and a Rodarte handmade clip.
5. To finish the look, Odile spritzed Luxurious Volume All-Day Hold Hairspray to give hair touchable, flexible hold.
alice + olivia
Stacey Bendet’s Fall 2014 Collection for alice + olivia was titled Enchanted: A Midwinter Night’s Dream, a blend of sharp tailoring combined with vintage Victorian charm and bohemian beauty, creating a free-spirited decadence.
Stacey Bendet said of the collection, “This season is about sexiness and fantasy – luxury and decadence in a wearable way.” TRESemmé Global Stylist, Matthew Curtis complemented the collection with voluminous, brushed-out and backcombed curls that were inspired by the Victorian charm and the vampish, enchanting beauty of the collection.
Get the Look:
1. Divide hair into middle part. Using 1-inch curling iron, curl the hair horizontally. Pin each curl with pin curl clips and allow hair to cool.
2. Once cooled, remove the pins one by one, and use a soft-bristle brush to gently backcomb each curl. Spray roots with TRESemmé 24 Hour Body Finishing Spray and tease into place.
3. Repeat this process working from the bottom to the top of the head, ensuring you focus the teasing at the roots for that voluminous feel.
4. To finish, smooth out the part to create a strong, graphic finish. Set the look with a blast of TRESemmé TRES Two Freeze Hold Hairspray.
Christian Siriano’s Fall 2014 Collection was inspired by late Swedish fashion model, Lisa Fonssagrives, who the designer sees as the muse of Parisian beauty and glamour. The collection is “lady-like yet cool,” paying homage to the ‘60s yet maintaining a modern twist. The pieces are mature and sexy with plenty of texture with hair created by Anthony Cole, Sebastian Professional International Artist.
Get the Look:
1. Start by spraying Dry Clean Only around hair line, eventually covering head.
2. Work Mousse Forte from root to tip of hair, covering entire head.
3. Create part directly down the center of head and slick each side over ear using Gel Forte.
4. Gather all hair at nape of neck and secure in low ponytail.
5. Finger-tease ponytail starting with underneath layer using Shaper Hairspray.
6. Pin ponytail underneath hair elastic creating an elegant, low bun.
7. Synch and secure the bun to ensure it remains intact, using bobby pins and Shaper Hairspray.
Alon Livne’s F/W 2014 Collection was feminine and delicate with a 1920s theme throughout. For hair, he envisioned a clean, short look with a symmetrical line and high shine. With this in mind, TIGI® Global Creative Director, Nick Irwin created this chic, polished look with a modern sophistication complementing the elegant feel of the collection.
Get the Look:
1. Starting with clean, dry hair; create a deep, clean center part and flat-iron hair in small sections to achieve a bone-straight texture.
2. Next, spray CATWALK® by TIGI® Session Work It Hairspray and smooth hair with a flat brush. Pull hair into a low ponytail at the base of the nape and secure with an elastic.
3. Then, apply a small amount of CATWALK® by TIGI® Strong Hold Mousse to the ponytail and twist through ends. Wrap ponytail around to create a tight bun and secure with pins.
4. Clean up flyaways with a fine-tooth comb and set with CATWALK® by TIGI® Session Work It Hairspray.
Mark Hampton, Global Ambassador for Toni&Guy Hair Meet Wardrobe created the AW’14 hair looks this season at Marchesa, juxtaposing 2 Scottish highland-inspired hairstyles. “I worked with Marchesa to create complementary looks that portrayed two modern sirens — one more aggressive with a strong, braided look and the other much softer, with an ethereal top-knot.” — Mark Hampton
Rebellious Top Knot
1. Apply Toni&Guy Hair Meet Wardrobe Prep Heat Protection Mist to dry hair to protect during heat styling.
2. Work Toni&Guy Hair Meet Wardrobe Casual Sea Salt Texturising Spray from root to tip to create a workable, matte texture.
3. Smooth hair back into a high ponytail, twist around to create a knot — secure with pins.
4. Next, pull out small wisps around the hairline and create loose, irregular curls using a small barrel curling iron and finish with Toni&Guy Hair Meet Wardrobe Casual Felxible Hold Hair Spray.
2. Next, apply Toni&Guy Hair Meet Wardrobe Creative Stick It Up Gum to fingertips and create 5 rows of inverted braids, beginning at the hairline through the nape.
3. Gather all 5 braids at the nape of the neck and secure with an elastic.
4. Finish by applying Toni&Guy Hair Meet Wardrobe Creative Stick It Up Gum through the ends to create definition.
CZAR by Cesar Galindo
A square, rockabilly look with a distorted silhouette was seen at the Fall/Winter 2014 CZAR by Cesar Galindo Collection. It evoked a hazy kaleidoscope of digital graphics and print patterns in a blue, gray and purple backdrop. O&M Creative Director, Janelle Chaplin infused height, texture and color to achieve a sci-fi look that complemented the designer’s vision and inspiration.
1. Prep dry hair with a generous amount of O&M Rootalicious Root Lift Spray throughout roots to ends.
2. Blow-dry with a paddle brush, pulling hair backwards from the hairline.
3. At the crown, tease hair in the middle with a fine-tooth comb and then smooth over using a paddle brush.
4. Combine a small amount of O&M Style Guru Styling Cream and O&M Frizzy Logic Shine Serum in hands and tightly slick back the sides of the hair to give a “wet look.”
5. Section the hair in the back horizontally, securing the lower portion with a single strip of masking tape (must be easy to remove), then brush the top portion of hair over the tape.
6. Spray with O&M Original Queenie Firm Hold Hairspray to finish the look.
For the colored hair look that Janelle Chaplin created for the runway:
7. Finish by rubbing Holi powder through the sleeked-back sides for a high-pigment look (Janelle used an electric blue and purple shades for the show).
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Which hair looks were your faves from NYFW AW14?
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