The Brazilian Blowout controversy caused California lawmakers to demand that the manufacturers of the Brazilian Blowout and Acai Professional Smoothing Solution, GIB LCC, put warning labels on their packaging.
BeautyStat covered the Brazilian Blowout dispute back in 2010, when word got out that a stylist in Oregon claimed that they experienced difficulty breathing, eye irritation and nose bleeds when applying the Brazilian Blowout products which consisted of 8-10% formaldehyde (a carcinogen), according to the Occupational Safety and Health Administration.
With all of this going on, it’s comforting to know that those of us with frizzy hair have a safe alternative: Cezanne’s Perfect Finish Keratin Smoothing Treatment, which utilizes a revolutionary NEW process that penetrates the shaft of the hair and infuses a unique blend of keratin, botanical extracts and vitamins.
These complexes are rich in amino acids, and due to their low molecular weight, they are able to penetrate the hair cuticle to moisturize from within. For up to 5 months, the result is not only smoother hair, but a restoration of natural luster and healthier, more manageable hair. Some of the ingredients found in the Cezanne Perfect Finish Keratin Smoothing Treatment include:
Sericin — a component of silk, is a highly hydrophilic protein produced by the silk worm Bombyx mori, containing multiple hydroxyl, carboxyl and amino acid groups. Sericin is fully biocompatible, with numerous applications in personal care given its properties of gelling ability, moisture retention capacity and skin adhesion. As used exclusively with Cezanne Perfect Finish Keratin Smoothing Treatment’s unique and proprietary blend of ingredients, sericin is able to protect the bonds of the hair in their new form, locking the hair into its new, smoother, straighter shape.
Glycolic Acid — delivers important benefits for haircare products by penetrating throughout the hair shaft and remaining infused, exerting a durable effect that stabilizes keratin over time. This mechanism of action not only enhances the softness of hair, but in combination with Cezanne’s proprietary blend of proteins, vitamins and botanical extracts, improves protection and manageability of hair by conditioning, moisturizing and allowing hair to better withstand heat and resist breakage. And, glycolic acid is proven to provide greater tolerability to heat, which accommodates the use of high-temperature styling tools like flat irons, blow dryers and curling irons.
BeautyStat‘s Managing Editor, Theresa Romano, got a chance to try out Cezanne‘s NEW formulation at Butterfly Studio Salon in NYC. The entire process takes about 3-hours (depending on your hair length) and involves a sulfate-free shampoo wash and deep-conditioning Keratin Smoothing Treatment that is applied with a brush and left on for about 30-minutes.
The Keratin Smoothing Treatment is applied with a brush, just as if you were dyeing your hair.
Afterwards, the hair is rinsed and if you prefer sleek, straight hair, flat-ironed — or it could be styled to your liking. Theresa opted for a super-sleek style and absolutely LOVED the results. Just look at how smooth, shiny and straight her hair is! And her self-dyed ombre ends never looked better.
You can purchase all reviewed and mentioned items using our site, www.BeautyStat.com!
What do you beauties think of the Before/After photos? Would you give the Cezanne Perfect Finish Keratin Smoothing Treatment a go?
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