Home / Makeup / Cosmetics Industry Market Trends, Statistics 2018, 2019, 2020: Prestige Beauty, Makeup, Skincare, Fragrance Branding – Who’s Winning and How At Retail, Ecommerce

Cosmetics Industry Market Trends, Statistics 2018, 2019, 2020: Prestige Beauty, Makeup, Skincare, Fragrance Branding – Who’s Winning and How At Retail, Ecommerce

Cosmetics Industry Market Trends, Statistics 2018, 2019, 2020: Prestige Beauty, Makeup, Skincare, Fragrance Branding - Who’s Winning and How At Retail, Ecommerce
You might be familiar with Cosmetic Executive Women (CEW) through the annual award show they host that honor women in the cosmetic industry. (Click here to view our coverage of the 2017 CEW Achiever Awards.) CEW recently held an event where prestige beauty marketers discussed the luxury beauty business and offered some insight on what goes on behind the scenes, best selling products, and growth trends.

The event was held on Wednesday, November 29, 2017, at the Harmonie Club in New York, New York.

In this moderated conversation with Jenny Fine, Executive Beauty Editor at WWD and Editor in Chief of Beauty, Inc, four successful beauty prestige marketers – from brands representing more than 25% of the sector’s revenue share and nearly $5 billion in sales – including Alexandre Choueiri, President, International Designer Collections at L’Oréal USA, Terry Darland, President of Parfums Christian Dior N.A., Kristen Kjaer Weis, CEO at Kjaer Weis, and Tomoko Yamagishi-Dressler, SVP, Marketing and Sales, Ultra Prestige Collection at Clé de Peau Beauté, discussed the luxury beauty business from legacy, indie, and boutique brand perspectives.

The event was sponsored by Shape Magazine, Givaudan, 24 Seven, Beauty Inc., Englewood Lab, Ovation In-Store, WWD, Kaplow Communications, and Urban Warrior.

Beauty Stat had the pleasure of attending this event to learn more about these prestigious brands. Each of the four brands gave us a summary of how their business is performing.

Christian Dior: Dior face and lip have been very strong. The Men’s Dior Sauvage fragrance is doing extremely well.

Clé de Peau: The brand has been experiencing strong growth! Specifically, their new makeup is doing well. They are a $1 billion dollar brand globally and number one in Japan. Service is key to this success. Clé de Peau has been targeting new millennials as it has recently partnered with a fashion brand.

Kjaer Weis: This brand is positioned as natural meets luxury. The new skincare launch is doing great.

YSL: The YSL Black Opium fragrance franchise is still experiencing double-digit growth 3 years after the launch! YSL also does lipstick engraving. There is triple-digit growth with YSL and this brand is definitely appealing to millennials.

Cosmetics Industry Market Trends, Statistics 2018, 2019, 2020: Prestige Beauty, Makeup, Skincare, Fragrance Branding - Who’s Winning and How At Retail, Ecommerce
All four of these brands agreed on the following:

  • E-retail numbers are growing across the board.
  • Amazon is the elephant in the room. Amazon acknolwedges they need to learn how to recruit customers and tell a story, not just rely on conversations/transactions.
  • Influencers are very important for the brands overall. Authenticity and engagement are more important than sheer reach. Instagram is also a key platform for all of these brands.

About Alexandre Choueiri: Alexandre Choueiri is President of the International Designer Collections Division of L’Oréal USA, leading business growth for luxury brands such as Armani Beauty, Yves Saint Laurent Beauty, Ralph Lauren, Viktor & Rolf, Maison Margiela, and other designer fragrances. As the head of this business unit, which is currently the second largest player in the US fragrance market, Choueiri is responsible for the strategic development of these brands in the US with a team of over 600 employees and beauty advisors.

About Terry Darland: Terry Darland began her career with the Estee Lauder Companies in 1980 as Clinique’s first Account Coordinator. She moved quickly within the company and in 2001 she became the Vice President of Sales and Education of Prescriptives/Kate Spade Beauty. From there, she joined LVMH as the SVP of Christian Dior Perfumes & Cosmetics in 2004 and in 2012, she served as President, LVMH Beauty. She is now currently the President of Parfums at Christian Dior, N.A.

About Kristen Kjaer Weis: Kristen Kjaer Weis is the CEO of Kjaer Weis, an organic and luxury cosmetics line. Born in Denmark, with big dreams of exploring cities and worl dtravel, she enrolled in cosmetology school on a whim and moved to Paris to finish her training at the prestigious Christian Chauveau School of Artistic Makeup. After completing a rigorous program, she became a makeup artist and in the early 90s moved to New York City to develop her line of cosmetics.

About Tomoko Yamagishi-Dressler: As the Senior Vice President of Marketing & Sales for the Ultra-Prestige Collection, Tomoko Yamagishi-Dressler leads the luxury portfolio of Shiseido Americas. The jewel in the portfolio’s crown is Clé de Peau Beauté, renowned for its ultra-luxurious formulations and exceptional client service which have helped to make it the #1 brand in Japan and one of the fastest growing prestige brands worldwide.

CEW is an international organization of 9,000 individual members representing a cross section of beauty and related businesses. The composition of membership includes leading brands, indies, retailers, media, and suppliers. CEW’s primary purpose is to provide programs online and in person to develop careers and knowledge of the beauty industry. CEW provides opportunities to connect and gain industry knowledge through networking events, trend reports, industry newsletters, interactive workshops, and industry leader talks. For more information, you can visit the CEW website.

-Ron Robinson

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