A liquid lipstick with intense color in an ultra-matte finish, yet comfortable to wear. The unique formula of the Make Up For Ever Artist Liquid Matte Lipstick, $20, boasts beeswax for long wear and avocado oil for soft, nourished lips. Concentrated in pigments and powders, Artist Liquid Matte provides truly matte, …

MAKE UP FOR EVER and R&B sensation KEHLANI team up for a global artistic collaboration, revealing the launch of two new, high performance, long-wear, waterproof color collections for the eyes. AQUA XL COLOR PAINT cream eye shadows and AQUA XL INK LINER liquid eyeliners, available worldwide May 2017. See attached …

The Colored Girl is proud to unveil another stunning campaign, inspired by leading cosmetics brand MAKE UP FOR EVER, featuring empowering women of color championing their causes to make a statement about beauty and advocacy. Victory Jones & Tori Elizabeth, the dynamic creative duo behind The Colored Girl, have teamed …

In 2015, she was the name that broke the internet when she became the face of MAKE UP FOR EVER, now, transgender supermodel, Andreja Pejić is back with her newest ad campaign for the brand for the holidays. Andreja faces the brand’s holiday ARTY collection, an accumulation of some of …

We are excited to share with you the latest news from MAKE UP FOR EVER as they unveil their newest artistic partnership with international superstar and creative powerhouse, Jessie J. As the face of the brand’s ARTIST franchise in 2017, Jessie J and MAKE UP FOR EVER will launch four …

Sir John, the pro who did Beyonce’s iconic Lemonade looks, recently broke down what it takes to get “woke up like this” flawless beauty. His secret? Sir John calls it “the best translucent powder in the business” – MAKE UP FOR EVER HD Microfinish Powder ($20, Sephora) – it’s his …

Give skin a fresh, dewy glow with this unrivaled formula that feels so lightweight, sheer and comfortable. The quick and easy application of Make Up For Ever Water Blend Face & Body Foundation makes it ideal as the water-based waterproof foundation evens out the complexion to leave a natural-looking, satin …

Ready, Set, Pout! MAKE UP FOR EVER has you set to celebrate National Lipstick Day this Friday, July 29th, with their newly launched collection show-stopping Artist Rouge lipsticks. Whether you’re a full-fledged lipstick fanatic or new to the lippie game, Artist Rouge has all the shades you need, ranging from …

MAKE UP FOR EVER, the artistic brand behind the boldest makeup trends is excited to announce their newest collaboration with electro-pop duo, Icona Pop and their makeup artist Colby Smith, to celebrate the launch of MAKE UP FOR EVER’s newest lipstick collection, Artist Rouge. The launch of the collection features …

Make Up For Ever, the artistic makeup brand dedicated to offering the ultimate range of colors, textures, and high performance formulas, that inspires beauty lovers to unleash their imaginations, joins forces with pop-star Charli XCX to reveal the season’s boldest beauty release: AQUA XL Eye Pencils, a new collection of …