In honor of National Youth HIV/AIDS Awareness Day on April 10, MAC Cosmetics has created its first-ever NFT collection featuring the work of the late artist and activist, Keith Haring. This collection will be available from April 10 to June 1 and 100% of the purchase price from primary sales of the Viva Glam x Keith Haring NFT collection will be donated to the MAC Viva Glam Fund to support youth impacted by HIV/AIDS. In addition, through January 15, 2023, 2.5% of the purchase price from all secondary sales on OpenSea will go to The Keith Haring Foundation.
The limited-edition NFT collection features three animations of MAC Viva Glam lipsticks decorated with Haring’s most famous artwork. Created in partnership with blockchain technology leader ConsenSys, each NFT is available at three different rarity levels and price points to attract a diverse and inclusive range of metaverse customers.
$25.00 each up to 5,000 pieces minted on demand. Animated illustration of red lipstick featuring Haring’s artwork.
250 total pieces at $150 each. Animated illustration of blue lipstick featuring Haring’s artwork. Rare NFTs also include a digital face chart tutorial of a Keith Haring inspired makeup look created by a MAC Senior Artist.
25 total pieces at $1,000 each. Animated illustration of yellow lipstick featuring Haring’s artwork. Legendary NFTs also provide access to a 30-minute personalized MAC Artist consultation and complementary physical product.
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