Review, Ingredients, Swatches, Avon, Anew, Power, Serum

Review, Ingredients, Swatches: Avon Anew Power Serum

Avon promises to take your anti-aging routine to the next level with the Anew Power Serum, $40 (sale, $29). Inspired by Nobel prize-winning research, the serum is said to detect specific visible damage and deliver maximized results when and where you them. The product promises to target and address these specific issues:

  • hydration
  • texture
  • radiance
  • lines & wrinkles
  • firmness

Review, Ingredients, Swatches: Avon Anew Power Serum
Easily absorbed in skin, Anew’s ultra-lightweight serum delivers a high concentration of active ingredients. According to Avon, a serum can boost the benefits of other moisturizers. Concentrated yet lightweight, it’s ideal for layering under day and night creams.

I tried this for about two weeks as recommended, morning and evening, followed by my usual products (moisturizer + sunscreen in the a.m., night cream in the p.m.) The product is indeed lightweight and absorbed easily, so it is a good base on which to add the other products in your regime.

Review, Ingredients, Swatches: Avon Anew Power Serum

Review, Ingredients, Swatches: Avon Anew Power Serum

I did not notice any difference in terms of fine lines, wrinkles or firmness but it left my skin smooth, supple and glowing. Perhaps continued use would yield even better results. And can I gush for a minute about the price? Forty dollars a pop, and offered on sale for $29.99 through Avon’s website, this serum is a steal! Similar products can easily cost two or three times as much. If you want to experience the benefits of a serum without breaking the bank, look no further.

For more info, visit:

Skincare Review, Ingredients: Avon ANEW Clinical Overnight Hydration Mask

Cosmetics Industry Trends: History Of Avon – A Look Inside It’s Global Research & Development R&D Center

You can purchase all reviewed and mentioned items on

Will you give the Avon Anew Power Serum a try?

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– Yona McDonough, Editor

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