Often times, shopping for foundation can be a tedious task. It’s hard to find the right undertone, the right shade, the right formula. This especially rings true when you’re trying to shop online or a product is only available online. Thankfully, Maybelline New York has launched a new “Foundation Finder” tool that will allow you to find the perfect foundation just by taking a selfie! Crazy, right?

Maybelline New York optimizes the online foundation Finder, which is the first-ever web-based tool that utilizes facial recognition technology to find the perfect foundation shade for your skin tone via a selfie.

This interactive, easy-to-use tool features adaptive algorithms and the latest advancements in Computer Vision Technology, to detect and analyze details of a user’s skin tone. The tool pairs facial color tone with individual shade, coverage, and finish preferences to deliver consumer foundation shade matches with precision.

All it takes is one selfie, and the tool – without having to download an app – will deliver a personalized shade recommendation to your device in less than a minute. This makes it perfect when you’re shopping on the go!

Here’s how it works:

1. Users are prompted to snap a selfie.
2. Using customized neutral networks, the tool recognizes patterns in facial landmarks, shade, and undertone to complete a face analysis.
3. Users are then prompted to select their preferred coverage level (light, medium, or full) and finish (natural, matte, or luminous) to complete the process.
4. Recommendations are compiled in seconds, offering consumers up to three Maybelline foundation shades, along with relevant complementary products to help complete their look.

Try the Foundation Finder for yourself! All you have to do is visit www.Maybelline.com on your mobile, tablet, or desktop.

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What are your favorite Maybelline foundations?

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– Dawn Santamarina, Managing Editor

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