MAC Cosmetics is releasing another Viva Glam lipstick! This lipstick is in collaboration with Winnie Harlow and Viva Glam turning 25! The lipstick will be available May 1, 2019, at select MAC Cosmetics locations as well as online. Be sure to check out #VIVAGLAM and @maccosmetics on social media.

Viva Glam I is an intense brownish blue-red. It will retail for $19.50.

Viva Glam was created in 1994 at the height of the HIV epidemic to make a meaningful difference in the lives of people living with and affected by HIV/AIDS. Combining glamour with a rigorous funding approach, MAC Cosmetics has worked with provocative powerhouse talent, including Sia, Miley Cyrus, Elton John, Mary J. Blige, and Ricky Martin to drive sales of Viva Glam lip products, with 100% of sales going towards the funding of HIV/AIDS programs around the world.

Twenty-five years later, Viva Glam has raised $500 million for the global fight against HIV/AIDS, helping millions of people. That’s 9,713 grants to over 1,800 groundbreaking and innovative programs and organizations around the world, including God’s Love We Deliver, Lifelong AIDS Alliance, Open Hand/Atlanta, Inc., and Maison Du Parc.

“Viva Glam is truly the heart and soul of MAC Cosmetics and it all started with a lipstick and focused mission to end HIV/AIDS,” said John Demsey, Chairman of the MAC Aids Fund & Executive Group President, The Estee Lauder Companies. “This year represents 25 disruptive campaigns, led by 28 outspoken celebrity talent and over $500 million raised, but it also marks a quarter century of unmatched purpose and passion for our employees, artists, and partners around the world. Our 100% giving model is among the first in the world and allowed us to create change at a scale we could never have imagined.”

Every cent of the selling price of the Viva Glam II Lipstick, Viva Glam III Lipstick, and the new limited-edition 25th anniversary Viva Glam 25 lipstick in the original Viva Glam I shade, will be donated to organizations supporting health and rights for all ages, all races, and all sexes.

You can purchase all products reviewed and mentioned on BeautyStat.com!

What was your favorite Viva Glam collaboration shade?

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– Dawn Santamarina, Managing Editor

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