Avon revealed its newest fragrance, Prima, and the face of the scent: America Ballet Theatre Dancer Courtney Lavine. The fragrance celebrates female strength and resilience, as inspired by the grace and beauty of a ballet dance.
“Being a professional ballet dancer is about so much more than looking pretty and perfecting your pirouettes. It takes drive, dedication and self-resilience which is why I’m so proud to be working with Avon – a company that’s committed to empowering women through beauty and entrepreneurship”, says Lavine. “Plus, Prima is such a delicate yet powerful fragrance; it makes me feel pretty and poised at the same time.”
Availability: Prima will be available for $30 in November 2016 through Avon Representatives and www.avon.com, but consumers can join an exclusive waitlist HERE to be the first to be notified as soon as they can purchase the fragrance.
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Will you give the Avon Prima a try?
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