Avon Products, Inc. announces that actress Megan Fox will serve as the face of Avon Instinct, a duo of fragrances for him and her. The fragrances will launch globally beginning this fall in Europe, followed by the U.S. and other regions in 2014.
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An iconic beauty and a smoldering presence on screen and off, Fox is the perfect fit for the intensely exotic new scents – lush, fruity floral for Her and woody aromatic for Him. Evoking the intoxicating feeling of losing inhibitions and indulging desire, Instinct is an ode to the kind of sensuality that Fox embodies.
“When Avon approached me to be the face of Instinct, I was thrilled about the opportunity to represent these fragrances,” explains Fox. “I’m so excited to be a part of this brand I’ve always loved and respected.”
“When we developed Avon Instinct, we were looking for someone who could portray the essence of a wildly alluring fragrance,” reveals Denise McEvoy Vice President Global Fragrance Marketing, Avon.
“No one evokes magnetic attraction better than Megan—men and women alike see her as a bold, captivating beauty. She’s the perfect face for a scent that’s intensely alluring and a little bit dangerous.”
The Notes: Avon Instinct captures the wild sensuality of the moment when inhibitions disappear and the senses take over. The seductive fragrances unleash primal instincts, empowering you to embrace the powerful force of desire. Like the thrill of a chance encounter, the scents capture the intoxicating experience of undeniable chemistry.
Sparkling Greens: A modern lush freshness which transports you to a secret garden where your senses are gently touched by dew drops and sunshine.
Camellia ScentTrek™: One of Givaudan’s exclusive ScentTrek™ ingredients, an intoxicating aroma surrounds you as layered petals unfold to reveal a seductive and alluring scent evoking carnal feelings of temptation and desire.
Sensual Sandalwood: A resinous top note that exudes a creamy, exotic woody sensation, giving it a distinct signature. Sensuous and skin-soft, sandalwood has a comforting effect, leaving you feeling wrapped in rich sensuality.
Wild Mandarin: Provides a juicy and exhilarating burst on top.
Sage: Herbaceous sage gives the fragrance a signature, earthy masculinity.
Ebony Wood: Deep ebony wood provides depth, strength and primal sensuality.
What do you beautynistas think of Megan Fox as the new face of Avon’s latest fragrance duo? Are you a fan?
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