Home / Fragrance / In Bloom: Reese Witherspoon’s Fragrance Nod for Avon

In Bloom: Reese Witherspoon’s Fragrance Nod for Avon

From Legally Blonde to Legally in Bloom

Ms. Witherspoon has many accomplishments under her belt: from movie stardom in crowd pleasers like Legally Blonde, Sweet Home Alabama to her role in diehard practicality as June Carter Cash in Walk The Line , she has managed to win America’s hearts using her traditional, sweeter than citrus innocence.

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But Witherspoon is also an emblem of strength. She emerges from Legally Blonde less muddled and less “standard blonde” and thereby gives a message of hope to all the Harvard Law aspirants nationwide: you can be strong; you can do it.

Hence it comes as little surprise to me that her new scent for Avon called In Bloom is supposed to stand for everything the actress embodies: sensuality, glamor, elegance, authenticity and confidence.

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Witherspoon says, “In developing In Bloom I found myself drawn to the scents of my childhood in Tennessee…we had a great big Magnolia tree in our backyard, and it’s that beautiful white blossom that inspired the perfume.” Here is a behind the scenes video of her fragrance.

Steel Magnolias are very common in Tennessee…in fact, the state actually has a town called Magnolia. But what starts with a Southern note also uses some Oriental flavor:

Top Notes: Georgia Peach Tea Leaves, Crisp Greens

Heart Notes: Star Gardenia, Magical Magnolias, Night Blooming Jasmine

Drydown: Cashmere Woods, Hypnotic Florals, Amber Wood Crystals

We’ve gone from Tennessee to Georgia to Exotic Oriental in one bottle: it’s like a cartographer’s dream.

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I do love the packaging! The fragrance is a pale caramel color, and the lid is a carved rose sitting on top of a bulbous base. The fragrance itself is sultry and sensuous (I felt as though I was entering an Oriental Museum) yet tinged with floral. It makes you think of gardens and incense at the same time.

This is a limited Edition Perfume available exclusively on Avon.com. Here is the commercial.

Eau de Parfum ($34); Parfum ($59); Body Mist ($15); Body Lotion ($15); Shower Gel ($15).

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