Home / Fragrance / Take the Heat Off Me! Beyonce Launches new HEAT Fragrance and Ad

Take the Heat Off Me! Beyonce Launches new HEAT Fragrance and Ad

Okay, kicking back my heels late this Friday afternoon and humming the words to “Halo,” I caught sight of Beyonce’s first ever venture into the land of fragrance with her new fragrance HEAT.

Soon, she’ll be heating up Union Square with a dramatic play of light on February 2nd with fiery red light and smoky fog that will sizzle the landscape with true full blooded HEAT (the illumination is from 6:00pm until midnight).

Beyonce HEAT Fragrance

The notes of this fragrance (which we have not sniffed, sniff sniff) are more incandescent than neon. Take a whiff of this: magnolia, neroli and red vanilla orchid balance luscious blush peach. The heart of the fragrance is almond macaroon, sweet honeysuckle nectar and crème de musk; the dry down is warm and sexy notes of giant sequoia milkwood, tonka bean and amber.

Beyonce Heat Fragrance

I personally think the poster looks a little slutty, but it’s there to turn up your core temperature, right?

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