Home / Hair / Hair Review: NYFW SS’ 17 The General Idea Collection, Backstage With Hairstylist Aubrey Loots, EIMI Dry Me, Pearl Styler, Stay Essential

Hair Review: NYFW SS’ 17 The General Idea Collection, Backstage With Hairstylist Aubrey Loots, EIMI Dry Me, Pearl Styler, Stay Essential

I had the opportunity to go backstage with Aubrey Loots, lead hairstylist at Wella Professionals. Watching him and his team effortlessly style the models for the SS’ 17 The General Idea Collection was a big treat for me. He used Wella’s Eimi line and I learned of new products from the brand.
Hair Review: NYFW SS’ 17 The General Idea Collection, Backstage With Hairstylist Aubrey Loots, EIMI Dry Me, Pearl Styler, Stay Essential
Hair Review: NYFW SS’ 17 The General Idea Collection, Backstage With Hairstylist Aubrey Loots, EIMI Dry Me, Pearl Styler, Stay Essential
Hair Review: NYFW SS’ 17 The General Idea Collection, Backstage With Hairstylist Aubrey Loots, EIMI Dry Me, Pearl Styler, Stay Essential
Hair Review: NYFW SS’ 17 The General Idea Collection, Backstage With Hairstylist Aubrey Loots, EIMI Dry Me, Pearl Styler, Stay Essential
Hair Review: NYFW SS’ 17 The General Idea Collection, Backstage With Hairstylist Aubrey Loots, EIMI Dry Me, Pearl Styler, Stay Essential
Hair Review: NYFW SS’ 17 The General Idea Collection, Backstage With Hairstylist Aubrey Loots, EIMI Dry Me, Pearl Styler, Stay Essential
DRY ME, $19.00
  Hair Review: NYFW SS’ 17 The General Idea Collection, Backstage With Hairstylist Aubrey Loots, EIMI Dry Me, Pearl Styler, Stay Essential
Dry shampoo that absorbs oil from your hair so you can go some extra days without washing.  The product helps to create volume and a more manageable texture.
 
PEARL STYLER, $19.00
Hair Review: NYFW SS’ 17 The General Idea Collection, Backstage With Hairstylist Aubrey Loots, EIMI Dry Me, Pearl Styler, Stay Essential
Create strong flexible hold and teasable texture with pearl gloss shine. Formulated to help protect hair from the effects of UV.
STAY ESSENTIAL, $17.50
Hair Review: NYFW SS’ 17 The General Idea Collection, Backstage With Hairstylist Aubrey Loots, EIMI Dry Me, Pearl Styler, Stay Essential
Create touchable styles with this light crafting spray. Formulated to help protect hair from the effects of humidity, UV and heat.
These are three great products that worked well to make the models’ hair look stunning as they strutted beautifully down the runway.

Review, Ingredients: Wella EIMI Dry, Perfect Me, Root Shoot, Sugar Lift Hair Styling Products

You can purchase all reviewed and mentioned items using our site, BeautyStat.com.

Which of these new Wella Eimi products will you give a try?

Let us know by commenting below (you just might win a free sample)! Make sure to follow us on our Pinterest page by clicking HERE! And don’t forget to get the latest beauty and skincare news by following us on Twitter @BeautyStat! #bstat

– Deanna Perl, Hair Editor | Follow Deanna on Twitter @DEANNAWAWA

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Review, Photos, Hairstyle, Haircare Trend 2019, 2020: Boudoir Hair by Giannillo, BodyFull Shampoo & Conditioner, Luxurich Shampoo & Conditioner, Curl De Luxe, The All-Nighter, Whipped, Silk Stocking, Satin Slip, Bustier, Sheer Glamour, Crushed Velvet, Fishnets

I try hair products all the time. After all, I am a hair editor for …

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