With Kim Kardashian sporting shocking blonde locks during Paris Fashion Week, could platinum hair be the hot new trend of the season? If you want to know if blondes really do have more fun, we’ve got tips from Original Mineral‘s Technical Director Wayne Lewis on how to achieve and maintain the look! He states, “Generally women with cooler skin tones look best platinum.”
To start, make sure your hair is in great shape, no old hair colors! If you have a lot of previous color, it’s best to transform to blonde in stages to avoid chemical overload. Using a protein mask, like O&M The Power Base, for a few months prior can help. It rebuilds and strengthens hair from the inside out with Wheat Protein acting as a reconstruction agent for weakened hair and Apricot Kernel Oil and Shea Butter to moisturize and nourish the hair’s exterior. Spritz generously in mid-lengths and ends all over the hair and comb through spraying directly into bigger tangles.
O&M The Power Base Protein Mask, $34.95 (large)/$10.95 (mini)
To maintain the color, a violet shampoo like O&M Conquer Blonde Shampoo will help fight the brassy color. It makes blonde hair sparkle while removing dull yellow tones. Simply work a small amount of Conquer Blonde into scalp and roots then massage. Leave in for up to five minutes and rinse.
O&M Conquer Blonde Silver Shampoo, $34.95
An intense moisture mask such as O&M Seven Day Miracle will restore healthy hair because it is formulated with restorative active ingredients such as Macadamia Seed Oil, Sweet Almond Oil, Vitamin E and Certified Organic Argan Oil.
O&M Seven Day Miracle, $34.95 (large)/$10.95 (mini)
The last bit of advice is to get a good cut after color. Lewis says, “Have a fresh haircut to ensure the hair looks its best post-color.”
For those looking to achieve Kim’s new ‘do, or simply adding a few highlights, while saving on the processing time, look no further than Redken’s new Blonde Idol Professional Haircolor Collection. The Blonde Idol Blue Oil Lightening System, provides up to seven levels of lift while conditioning the hair, taking even dark brunettes like Kim to a lightened color; while the Blonde Idol Base Breakers (available in Cool and Clear) lift up to one level in just ten minutes, ideal for root touch-ups or express services.
Redken celebrity colorist, Tracey Cunnigham says, “Highlights are flattering on all clients whether they are platinum blonde or dark brunette.” The Blonde Idol Professional Haircolor Collection features three new products including eight new Blonde Idol High Lift shades to achieve customizable highlight enhancements.