Redken said it best with their new hair line: “Be ahead of the Curve!” There is nothing more beautiful than natural waves, curls and ringlets. I couldn’t wait, especially after hearing how Redken cared about my input – I WAS FLOORED! The new Curvaceous line will shape-up lazy waves, kick start rebellious ringlets and manage any pattern in between! Well, BeautyStat’s resident “Curl Gurl” had no problem with this one, despite recently sporting straight hair. What better way to get back to my curls than after a 2-week hiatus from straight hair, and with Redken’s new Curvaceous line?
Evelyn before with straight hair
The Curl Gurl is back!
Sorry it took me so long to test drive Redken‘s Curvaceous line, dolls. See, last month I attended Redken‘s new curly hair product launch at their 5th Avenue headquarters in NYC. I was in hair heaven! Redken‘s team LOVED my hair and immediately gave me a tour of the Redken Exchange, which I was more than honored to see. I know this line promises to let all fellow “curlies” lose their fear of frizz, dryness and lack of definition and proudly wear their hair naturally and run in the rain (trust me, that is such a liberating experience which you cannot do when blow drying and flat ironing!). I love my curls and prefer to let ‘em loose!
Evelyn & Jenny
Redken’s curl expert Jenny Balding was front and center to introduce this new 7-product line. Curvaceous features a unique new Curl Memory Complex that nourishes, strengthens and reactivates to restore curly hair’s health, enhance its natural beauty and reduce frizz for up to 3 days straight!* This complex includes sugar crystals to attract moisture to curls and waves
to reactive their natural pattern, as well as moringa oil to drench dehydrated curls with a refreshing boost of moisture; UV filters shield ringlets to maintain shine. All this, combined with Redken’s Interlock Protein Network (IPN) Technology (keralink, amino acids and protein), acts as the tension point of “hi-stress” curls to give you a boost of strength for all-day manageability.
Curvaceous‘ 7-product line can be customized into 180 different products regimens to meet the needs of all curl types. As Jenny Balding explained, to get glossy ringlets use Curvaceous cream shampoo and conditioner (which instantly softened and detangled my hair); apply Ringlet as a base on damp hair (don’t turban-tie wet hair, simply squeeze out excess water); spray with Wind Up; blow-dry with a diffuser (or air dry like I do) and then finish with Full Swirl. For tousled waves, finish with Wind Up and Wave Ahead.
Redken’s Curvaceous is for: Type II Wavy hair (open waves; loose and less defined), Type III Curvy (mix of loose and tighter curls; range from springy and bouncy to languid and loose) Type IV Curly (bouncy curls; range from ringlets to compact coils), Type V Springy (voluminous curls; range from tightly coiled to densely compact twists) and Type VI Spiral hair (most densely, compact; driest and most fragile texture.)
How did I use Curvaceous? Well, I shampooed and conditioned as I usually do. Let me tell you that this is by far the BEST conditioner EVER! Smells amazing and a little bit went a long way — my hair was detangled before I even used the comb! I didn’t leave any conditioner in, as I used Curl Dive Nourishing Mask ($19.00); my hair instantly sprung into coil-y curls. Now you “curlies” know NOT to rub your hair with a towel or wrap up in a turban, as it actually frizzes you hair and roughs up the hair cuticle. Just gently squeeze out excess water, nothing more!
Next, I used a small amount of Full Swirl Cream Serum ($19.00; the dual color formula looks and feels great) just by running the product through my hair. A few drops of Ringlet Perfecting Lotion ($18.00) and I let my hair air-dry. I finished up with Wind Up Reactivating Spray ($18.00) once my hair was fully dry to polish my look. My curls looked AMAZING, which they usually don’t the first time I curl my hair after wearing it straight. Well done, Redken!
Curvaceous Cream Shampoo: $17.00 – (for all types of curl and waves) Benefits: Cleans stressed-out curls and waves (or curls) for hi-definition spring. Sulfate-free, low lathering formula designed to gently cleanse curly hair without removing natural oils. Use: Apply to wet hair, massage into lather, rinse. Provides extra moisture when left on longer.
Curvaceous Conditioner: $18.00 – (for all types of curl and waves) Benefits: Creamy formula deposits weightless conditioning and intense moisture (seriously!) Can be used as a rinse-out or as a leave-in smoothing lotion either alone or blended with other Curvaceous styling products. Use: Rinse-out after shampooing, apply and distribute through hair. Rinse thoroughly. Leave in wet hair for more conditioning and curl definition.
Curl Dive Nourishing Mask: $19.00 – (for dry, intense curls) Benefits: The most hydrating product in the line, Curl Dive deeply nourishes even the driest ringlets, delivering targeted repair and natural oils. Use: Apply to wet hair, leaving in 5-15 minutes depending on the condition of the hair. Rinse, can be used weekly or daily if needed.
Wave Ahead Texturizing Mousse: $18.00 (for lazy waves & curls) Benefits: lightweight, airy foam formula breaks down into waxy fibers to add structure and texture to waves. Provides volume and curl enhancement when applied on wet hair and diffused; achieve rich wavy texture on dry hair. Use: Shake well. Rub a small amount in hands and work through damp hair. Leave in, diffuse or air-dry for a curly look.
Ringlet Perfecting Lotion: $18 (for lazy waves & curls) Benefits: Weightless curl defining lotion for frizz-free curls full of bounce. Prepares curls to take any desired shape, making a great foundation for product layering and defines curl for 3 days.**
Full Swirl Cream Serum: $19.00 – (for curls and spirals) Benefits: Combination cream and serum. Controls frizz by locking in
moisture and locking out humidity for twisted locks with high shine. Provides 97% frizz reduction for 3 days.* Use: Apply evenly
through damp or dry hair. Leave-in, style as usual.
Wind Up Reactivating Spray: $18.00 – (for all types of curls and waves) Benefits: Leave-in spray re-activates lazy waves and curls for redefined shape. Can be carried everywhere for quick fixes throughout the day. Use: Spray evenly through damp or dry hair to reactivate curls. Leave-in, style as usual. Can also be layered over other Curvaceous products for control without crunch.
*When using the Curvaceous system of cream shampoo, conditioner and Full Swirl Cream Serum, versus non conditioning
shampoo.
**When using the Curvaceous system of cream shampoo, conditioner and Ringlet perfecting lotion versus non conditioning
shampoo.
What do you lovely ladies think of this new Curvaceous line? Let us know by commenting below, which will automatically be posted to our Community Forum (click here to check it out!) where you can find other beauty related discussions! Don’t forget to also submit a photo to our Photo Of The Day (click here!) feature, where a new photo will be picked daily. Your photo just might be selected, so get going!
– Evelyn Lugo
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