Hair is the ultimate accessory. And if you’re like me, over the years, your hair has been fried, dyed, and overly blow-dried. I love for my hair to be super straight but the excessive heat of flat ironing can do lots of damage. L’Oreal Paris has introduced the new Smooth Intense Ultimate Straight Collection designed to help women achieve a straight look that lasts up to 48 hours! Say buh-bye to that flat iron! The collection includes 8 shampoos, 8 conditioners, and 16 treatments that promise to deliver instant results transforming hair into a sleek smooth look.
The Smooth Intense Ultimate Straight Straightening Shampoo & Conditioner, ($4.99), is an ultra-rich Kera-Tourmaline formula that smooths and relaxes hair, providing a professional straight look in just one wash!
Smooth Intense Ultimate Straight Straight Boosting Pre-Conditioner, ($6.99) is an intensifying in-shower pre-conditioning treatment that deposits straightening actives to last within each strand through washes for exceptionally prolonged, perfect straight hair. Simply use once a week after shampooing and before conditioning.
Smooth Intense Ultimate Straight Straight Perfecting Balm, ($6.99), is a heat activated straightening cream that instantly transforms hair to silky straight, offering up to 450 degrees of heat protection.
L’Oreal Paris expands the Advanced Hairstyle Collection to include Blow Dry It and Lock It, which allows women to achieve a salon-perfect blow out at home.
Blow Dry It Blow Out Longwear Spray, $4.99
Blow Dry It Thermal Smoother Cream, $4.99
Blow Dry It Quick Dry Primer Spray, $4.99
The collection grows with the addition of Lock It and the Clean Style Gel and Extreme Style Gel. The formulas work on all types of hair to create varying hairstyles while the Fibralock Technology locks the style in place.
Lock It Clean Style Gel, $4.99
Lock It Extreme Style Gel, $4.99
I used the products for a little over a week and was very pleased with the results! I’m so glad to be able to put my flat iron away and reduce the amount of heat I put on my hair. These products do all the work for me!