The Matrix launch for Biolage Cleansing Conditioner and Style Link was a big success at the Crosby Hotel last night. Despite the frigid weather outside, Matrix’s hot new line of products heated up the night with anticipation.
Frankie Grande, Melissa Rycroft, Kristen Teekman, Kelly Bensimon, Bethenny Frankel, & Zosie Marnet were all in attendance showing off their amazingly styled hair done with Matrix’s new line of products. The Cleansing Conditioner will be in salons in February and the Style Link collection is set to hit stores in April 2015.
Highlights of the event included a short film preview, style stations showcasing new products, an open bar and hors d’oeuvres. Also, fresh juices featuring the ingredients in the Biolage Cleansing Conditioner line were offered.
I experienced the haircare evolution and discovered that my hair fit into the “medium” category.
At the end of the event, everyone was given a sample of new products. I look forward to trying my new cleansing conditioner and anti-frizz lotion customized for my medium hair type. There were also a few products from the Style Link line included: a texture builder (perfect), turbo dryer (prep) and over achiever (play). There are 11 products in this line an 3 boosters. These are going to be great to use as you can create many different styles mixing and matching the products.
It is going to be a long, cold winter but now we have some amazing new hair products to look forward to come Spring.
You can purchase all reviewed and mentioned items using our site, www.BeautyStat.com!
Are you looking forward to trying these cool products in the spring?
Let us know by commenting below (you just might win a free sample)! Make sure to follow us on our Pinterest page by clicking HERE! And don’t forget to get the latest beauty and skincare news by following us on Twitter @BeautyStat! #bstat
– Deanna Perl | Follow Deanna on Twitter @DEANNAWAWA
For more giveaways and contests, sign up for our newsletter HERE.
If you like this post, share it with your friends and give it a LIKE on Facebook.