Building on the immense success of Advanced Haircare, L’Oréal Paris is proud to introduce Advanced Hairstyle – the first-ever styling range to utilize FibralockTM Technology, which boosts the endurance of any style and offers unparalleled performance.
We were invited to a night all about hair! The new Advanced Hairstyle line is designed for the demanding woman who wants products that truly perform. With 14 stylers across 5 hair segments – hold (“Lock It”), volume (“Boost It”), smooth (“Sleek It”), curl (“Curve It”) and texture (“TXT It”) — this range allows for endless hair possibilities and lasting, on-trend looks.
Celebrity Hairstylist, Mara Roszak (seen above) was on hand to show us how each and every line is supposed to work on the 5 different hair segments. She also talked about L’Oréal Paris’ exclusive FibralockTM Technology, featuring micronized styling polymers that create a workable, holding matrix that locks style strand by strand.
The products in the Boost It, Sleek It, Curve It and TXT It collections also contain L’Oréal Paris’ Arginine-K Complex (amino acids + protein), the transversal ingredient throughout the Advanced Haircare collection.
Lock It
Lock in style with water-free humidity-resistant hairsprays that won’t dampen style.
Bold Control Hairspray, 8.25 oz — This high-performance, micro-diffused hairspray delivers a quick, dry mist with up to 48-hour hold to lock bold styles in place.
Fine Control Hairspray, 8.25 oz — The perfect finisher for any look, this hairspray delivers a fine mist with up to 48-hour hold. It is ultra-brushable so it can be applied, brushed out and reapplied throughout the day.
Weather Control Hairspray, 8.25 oz — This hairspray delivers a lightweight mist that locks out humidity while locking in smooth style for up to 48-hours. It instantly helps tame unruly flyaways and frizz. Try layering more spray for smoother control and more hold.
Boost It
Inject lasting volume that doesn’t fall flat.
High Lift Creation Spray, 5.3 oz — Get targeted root application with this unique fan spray that provides workable texture and instant lift. Its strong hold boosts body on any style for a full, voluptuous look that lasts.
Blow Out Heat Spray, 5.7 fl oz — For a full, touchable blow-out that lasts, this high-performance, lightweight heat spray offers lasting volume + heat protection. Specially formulated to work with the heat of your blow dryer, or any hot tool, it not only helps protect from heat damage but also infuses volume.
Volume Inject Mousse, 8.3 oz –This lightweight, aerated mousse gives lifeless hair a volume injection for 24-hours. Infused with thickening agents, hair is boosted for a long lasting, bouncy and volumized look. Shake well. Hold can upside down and dispense into palm. Apply generously on damp hair from roots to ends, distributing evenly.
Sleek It
Fight frizz for infinite smoothness.
Iron Straight Heat Spray, 5.7 fl oz — This lightweight heat spray offers days of sleek hair thanks to 450 degree heat protection. Specially formulated to work with any heat styling tool, the formula not only helps protect from heat damage but calms frizz, seals in shine, blocks humidity and conditions for a sleek style that lasts for three days. Press button to unlock trigger and spray on damp to dry hair section by section while styling with a heat tool.
Strand Smoother Serum Spray, 5.3 oz — Offering the benefits of a serum in an innovative micro-diffused spray form, this multi-action serum spray infuses 24-hour shine for an ultra-sleek look, while perfectly smoothing hair, taming frizz and fighting flyaways. Lightly mist 10-12 inches from dry hair and reapply if needed.
Frizz Vanisher Cream, 5.1 fl oz — This high-performance leave-in cream locks out humidity and fights frizz for up to 3 days by smoothing the cuticle for sleek, polished hair with a silky touch. Apply to damp hair, leave in and blow-dry for a sleek look.
Curve It
Sculpt and refresh curls for endless bounce.
Elastic Curl Mousse, 8.3 fl oz — For lasting, soft curls bouncing from roots to ends, this ultra-lightweight mousse adds hi-definition to any curl. It provides 24-hour lasting hold without stickiness or build-up. Shake well. Hold can upside down and dispense into palm. Apply generously on damp hair from roots to ends, distributing evenly. Scrunch hair gently. Blow-dry using a diffuser or air dry naturally.
Curl Taming Cream, 6.8 fl oz — This alcohol-free cream helps to soften, tame and define curls. It shapes curls with 24-hour hi-definition and helps calm frizz for perfect curls from roots to ends. Apply generously to damp hair, distributing evenly. Scrunch hair gently. Blow-dry using a diffuser or air dry naturally.
Txt It
Texturize for stylishly undone looks.
Tousle Waves Spray, 6.8 fl oz — This high-performance sea-salt spray creates carefree, undone waves for a sultry, (un)dressed look that lasts all day. Undo your uptight style for tousled and texturized waves. Spray evenly on damp or dry hair, concentrating at the roots for added lift.
Deconstructing Gum, 4 oz — This ultra-pliable gum creates versatile styles with strong, sculpted shapes and enhances natural shine. With its elastic texture, hair is easily shaped and reshaped for unlimited styling creations. Use on dry or damp hair to sculpt or deconstruct any style.
Hyper Fix Putty, 4 oz — For spikey, shaped piecey looks, this resilient paste provides extra strong hold to sculpt and define bold, defiant shapes. The easy-to-apply, workable putty leaves hair with a matte finish. Use on dry or damp hair to add texture and fix any style.
You can purchase all reviewed and mentioned items using our site, www.BeautyStat.com!
Are you looking for some new hairstyling products? Which line will help your hair?
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– Theresa Romano, Managing Editor | Follow Theresa on Twitter @there_esa & Instagram @theresa_bstat
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