Our hair coverage is very popular with our readers… OR, better yet, hair color product reviews and trend updates are very popular with BeautyStat readers. We have covered hot color trends that range from ombre, balayage, chalking and rose gold. And our readers love our hair color product reviews with Before/After photos of at-home hair color from brands like Clairol, Garnier and Color Wow.
Where as thee these brands have focused on providing consumers with vibrant, natural-looking color, none of them have done anything to simplify the at-home hair coloring process… until now.
L’Oréal Paris introduces Superior Preference Mousse Absolue — the first-ever automatic and reusable hair color. With Superior Preference Mousse Absolue, at-home color is now transformed from a manual experience into a completely automatic one. Using advanced Japanese technology and the science of hair color to create the most simplistic and luxurious experience, coloring at home will never be the same.
HOW IT WORKS:
Superior Preference Mousse Absolue’s dual chamber canister is the most sophisticated packaging ever from L’Oréal Paris. The sleek, gold packaging encapsulating the formula is airtight, ensuring that the two chambers inside the bottle perfectly preserve the coloring formulas. With just one push, the perfect ratio of pure color dyes and a powerful color developer is automatically mixed into a rich, non-drip mousse that allows for a smooth, no-mess application. The no-mix, reusable system keeps color fresh and allows for seamless root touch-ups or multiple applications on shorter hair.
Mousse Absolue utilizes the iconic L’Oréal Paris Superior Preference hair color formula, developed in 1973 as the brand’s iconic tagline, “Because I’m Worth It.” With advanced color formulations and color-protecting conditioner, this “Gold Standard” in hair color delivers true-to-tone, gorgeous results.
The 16 shades available within the Mousse Absolue Collection were artfully curated by L’Oréal Paris Expert Colorist Christophe Robin. Each shade is a perfect blend of rich, unique tones and highlights, providing luminous layers of multi-tonal color and mirror shine in every strand. The Care Supreme Conditioner is included with every package of Mousse Absolue. As continual conditioning is essential in sustaining color vibrancy and maintaining healthy-looking hair, the Care Supreme After Color Conditioner features a UV filter, vitamin E and a conditioning serum.
SHADE NUMBERS AND NAMES:
1031 – Lightest Golden Blonde 1021 – Lightest Icy Blonde 1000 – Pure Lightest Blonde 900 – Pure Light Blonde 700 – Pure Dark Blonde 654 – Light Auburn Brown 630 – Light Golden Brown 600 – Pure Light Brown 556 – Medium Mahogany Brown 500 – Pure Medium Brown 465 – Dark Autumn Brown 425 – Dark Mahogany Brown 415 – Icy Dark Brown 400 – Pure Dark Brown 300 – Intense Darkest Brown 100 – Deep Black
HOW TO APPLY:
Superior Preference Mousse Absolue provides a luxurious, simple and no-mess application:
1. Shake to Activate: Just shake the Mousse Absolue canister and push to dispense the ultra-rich mousse formula.
2. Apply Like a Shampoo: Massage the non-drip formula through hair, targeting roots for best coverage.
3. Reuse When Needed: Enjoy the amazing color results from Mousse Absolue when ready to touch-up roots, target stray grays or apply as an all-over application — the product will be waiting and ready.
Automatic Color – This truly automatic hair color eliminates the mess, risk and inconvenience of other at-home hair color.
Reusable Color – The color and developer are perfectly preserved until the moment of application, providing the first multiple-application hair color system ever. The reusable system allows women to retouch their color whenever they desire.*
Absolute Color Perfection – Sealed capsules preserve the high-performance dyes to maintain color potency. The dyes are released only at the last moment when diffused into the mousse, for color that is fresh and powerful.
*Photos Courtesy of Linda Farwell of www.farwellphotography.com
COSMETIC CHEMIST ASSESSMENT:
“L’Oréal has created a true game-changer here. They have turned what can be a very intimidating, tricky process of mixing color with developer and made it virtually ‘idiot-proof.’ I foresee that many hair color manufacturers will launch similar types of products in the not-too-distant future,” says Ron Robinson, Cosmetic Chemist and BeautyStat.com Founder.
WHERE TO BUY AND PRICE:
L’Oréal Paris Superior Preference Mousse Absolue is available for $14.99 at mass, food and drug retailers nationwide beginning in April 2014. Shades 600 and 100 will be available beginning June 2014.
You can purchase all reviewed and mentioned items using our site, www.BeautyStat.com!
What do you beauties think of this hair-coloring game-changer? Will you give the L’Oréal Paris Superior Preference Mousse Absolue a try?
Let us know by commenting below (you just might win a free sample)! Make sure to follow us on our Pinterest page by clicking HERE! And don’t forget to get the latest beauty and skincare news by following us on Twitter @BeautyStat! #bstat
– Ron Robinson, Cosmetic Chemist/BeautyStat Founder | Follow Ron on Twitter @RonRobinson
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