Home / Makeup / 2018, 2019, 2020 Beauty, Cosmetics Industry Market Sales, Trends, Statistics, Data: Review Of The Top Selling Global, US Makeup, Skincare, Fragrance Brands From NPD, Mintel via CEW

2018, 2019, 2020 Beauty, Cosmetics Industry Market Sales, Trends, Statistics, Data: Review Of The Top Selling Global, US Makeup, Skincare, Fragrance Brands From NPD, Mintel via CEW

This week, we attended CEW’s Annual Trend Forecasting Event where Mintel Group, Ltd. shared consumer insights about where the beauty industry is headed in the future, followed by a presentation from experts at NPD Group and Nielsen, who provided a review of the beauty industry’s top performers.

Mintel Group, Ltd.: Sarah Jindal, Senior Innovation and Insight Analyst, Beauty and Personal Care, provided actionable insights on the four key consumer beauty trends they expect to disrupt the industry in 2018: natural ingredients, gender fluidity, honesty, and technology.

2018, 2019, 2020 Beauty, Cosmetics Industry Market Sales, Trends, Statistics, Data: Review Of The Top Selling Global, US Makeup, Skincare, Fragrance Brands From NPD, Mintel via CEW
Nielson: Jordan Rost, Vice President, Consumer Insights, shared an analysis of major trends impacting the industry – including the growth of e-commerce, the importance of natural ingredients, and the need for consumers to identify with brands.

2018, 2019, 2020 Beauty, Cosmetics Industry Market Sales, Trends, Statistics, Data: Review Of The Top Selling Global, US Makeup, Skincare, Fragrance Brands From NPD, Mintel via CEW
Of the consumer product sectors, beauty online sales are outpacing the others by 31%.

NPD Group: Larissa Jensen, Executive Director, Beauty Industry Analyst, revealed 2017’s top beauty industry performers, the most successful launches, holiday season best-sellers, top retail channels, social media winners, and Amazon’s overall impact on beauty sales.

2018, 2019, 2020 Beauty, Cosmetics Industry Market Sales, Trends, Statistics, Data: Review Of The Top Selling Global, US Makeup, Skincare, Fragrance Brands From NPD, Mintel via CEW
Prestige beauty grew by 7% in North America.

2018, 2019, 2020 Beauty, Cosmetics Industry Market Sales, Trends, Statistics, Data: Review Of The Top Selling Global, US Makeup, Skincare, Fragrance Brands From NPD, Mintel via CEW
Compared to brick and mortar, fine department stores and mass channels, dot com sales are showing significant growth.

2018, 2019, 2020 Beauty, Cosmetics Industry Market Sales, Trends, Statistics, Data: Review Of The Top Selling Global, US Makeup, Skincare, Fragrance Brands From NPD, Mintel via CEW
Prestige beauty sales grew to $18 Billion in 2017 ($17 Billion in 2016).

2018, 2019, 2020 Beauty, Cosmetics Industry Market Sales, Trends, Statistics, Data: Review Of The Top Selling Global, US Makeup, Skincare, Fragrance Brands From NPD, Mintel via CEW
All beauty categories grew in 2017 – but skincare outpaced the others, showing 9% growth over the year before.

2018, 2019, 2020 Beauty, Cosmetics Industry Market Sales, Trends, Statistics, Data: Review Of The Top Selling Global, US Makeup, Skincare, Fragrance Brands From NPD, Mintel via CEW
Facial moisturizers and Other Face skincare categories drove the growth as well as the launch of new textures.

2018, 2019, 2020 Beauty, Cosmetics Industry Market Sales, Trends, Statistics, Data: Review Of The Top Selling Global, US Makeup, Skincare, Fragrance Brands From NPD, Mintel via CEW
The top skincare launch was Philosophy’s Purity Made Simple Pore Extractor Exfoliating Clay Mask.

2018, 2019, 2020 Beauty, Cosmetics Industry Market Sales, Trends, Statistics, Data: Review Of The Top Selling Global, US Makeup, Skincare, Fragrance Brands From NPD, Mintel via CEW
Other notable skincare launches include Tarte Ready Set Radiant Skin Mist, Tatcha Violet-C Radiance Mask, Lancome Visionnaire Crescendo Progressive Night Peel, and Shiseido Sport 80 Spectrum SPF 50+ Wetforce.

2018, 2019, 2020 Beauty, Cosmetics Industry Market Sales, Trends, Statistics, Data: Review Of The Top Selling Global, US Makeup, Skincare, Fragrance Brands From NPD, Mintel via CEW
Clinique, Estee Lauder, Lancome, and Philosophy maintained their top respective positions in 2017, but the newcomer, La Mer, debuted in the number 5 spot.

2018, 2019, 2020 Beauty, Cosmetics Industry Market Sales, Trends, Statistics, Data: Review Of The Top Selling Global, US Makeup, Skincare, Fragrance Brands From NPD, Mintel via CEW
La Mer and Kiehl’s were the top performing skincare brands.

2018, 2019, 2020 Beauty, Cosmetics Industry Market Sales, Trends, Statistics, Data: Review Of The Top Selling Global, US Makeup, Skincare, Fragrance Brands From NPD, Mintel via CEW
The Urban Decay Naked Heat Eye Shadow Palette was the top performing makeup launch in 2017.

2018, 2019, 2020 Beauty, Cosmetics Industry Market Sales, Trends, Statistics, Data: Review Of The Top Selling Global, US Makeup, Skincare, Fragrance Brands From NPD, Mintel via CEW
Other notable makeup launches included bareMinerals BarePRO Performance Wear Liquid Foundation, Anastasia Beverly Hills Aurora Glow Kit, Too Faced Natural Love Eye Shadow Palette, Lancome Monsieur Big Volume Mascara, and the Tarte Make Believe In Yourself Magic Wands Brush Set.

2018, 2019, 2020 Beauty, Cosmetics Industry Market Sales, Trends, Statistics, Data: Review Of The Top Selling Global, US Makeup, Skincare, Fragrance Brands From NPD, Mintel via CEW
MAC, Urban Decay, Clinique, and Lancome maintained their top 4 respective positions in 2017, but Tarte debuts in the number 5 spot.

2018, 2019, 2020 Beauty, Cosmetics Industry Market Sales, Trends, Statistics, Data: Review Of The Top Selling Global, US Makeup, Skincare, Fragrance Brands From NPD, Mintel via CEW
Tarte, IT Cosmetics, Too Faced Cosmetics, Anastasia Beverly Hills, and Benefit Cosmetics were the top performing makeup brands in 2017.

About CEW:

CEW is an international organization of 9,000 individual members representing a cross section of beauty and related businesses. The composition of membership includes leading brands, indies, retailers, media and suppliers. CEW’s primary purpose is to provide programs online and in person to develop careers and knowledge of the beauty industry. CEW provides opportunities to connect and gain industry knowledge through networking events, trend reports, industry newsletters, interactive workshops and industry leader talks. For more information, please visit https://www.cew.org/.

-Ron Robinson, Founder and CEO

 

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