One word: M•A•C . And that’s all you need to say to get cosmetic fans’ hearts pumping. I was more than grateful to have been able to attend the CEW Beauty Insider Series M•A•C Cosmetics: The Path To Success event a few days back.
Personally, M•A•C is the brand that really got me interested in makeup (as I am sure it was for plenty of other makeup lovers). My mom and I used to drive 40 miles to our nearest Saks to get our fix. And now, I was sitting behind M•A•C Cosmetics John Demsey (CEO) and James Gager (Creative Director), a kind of surreal moment.
So, who doesn’t want to get an inside look at the mecca makeup brand? How did global powerhouse M•A•C Cosmetics achieve its status as one of the most cutting-edge artistry brands in the world?
Karen Buglisi Weiler, Global Brand President of M•A•C Cosmetics, discussed the DNA of M•A•C, stating that the secret to the brand’s success is its interpersonal connections with makeup artists and consumers. Her best days aren’t spent sitting behind a desk, but engaging with the MUAs. And whoever “cracks” the social landscape code will ultimately “win” the beauty consumer. M•A•C to this day still works closely with past executives, having created this strong family unite of talented business and creative minds alike.
Karen Buglisi Weiler, who has been in her current role for the past four years and with the brand for over 16 years (always rocking her sky-scraping stilettos), discussed what makes M•A•C Cosmetics “M•A•C,” including the brand’s personnel philosophy, business and marketing strategies and retail insights that have grown M•A•C into a nearly two billion dollar brand, in a conversation with Jenny Fine, Editor, WWD Beauty Inc. Here are some of the impressive statistics and points discussed throughout the evening:
M•A•C produces close to 50 new innovations a year. That’s almost 1 per week!
There are over 17K M•A•C MUAs that the brand relies on for training each other and the consumer.
M•A•C prides themselves on charitable and relevant collaborations (like VIVA GLAM and Rihanna) to keep the brand fresh.
Lipstick Ruby Woo is one of the world’s leading perfect shades of red lipstick. It used to be that the MUAs would take off the red lipstick when leaving the stores, but now it is so mainstream they wear it personally, too.
CEW is a nonprofit professional organization with over 6,000 executives, both women and men, in the beauty, cosmetics, fragrance and related industries. For information about CEW membership, visit cew.org.
You can purchase all reviewed and mentioned items using our site, www.BeautyStat.com!
What are some of your personal memories of the M•A•C brand? What do you think of M•A•C’s success throughout the years?
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