Who knew that your lipstick choice could tell so much about you and be a window into your lifestyle habits? COVERGIRL has collaborated with a renowned Harvard psychologist on a groundbreaking study to prove for the first time that different cosmetic combinations impact the way people judge a woman’s attractiveness and personality at both the conscious and unconscious level. And COVERGIRL has extended this first impression research to look specifically at how lipstick color impacts how others perceive us. The research proves a woman can influence how others judge her personality and abilities, and that she can express different aspects of her personality through purposeful lipstick color selection.
RED lipstick wearers are deemed more creative and daring by others. Step outside your comfort zone – we DARE you! Try Colorlicious in Hot (#305)
Celebrating a night out with the girls? Pucker up with a PINK lipstick shade to be perceived as more sociable and fun-loving. Try Colorlicious in Enchantress Blush (#365)
Hey Ms. Independent, strut your stuff! Rock a PLUM lipstick shade to be perceived as more independent. Try Colorlicious in Tantalize (#335)
NUDE lipstick wearers are perceived as more warm and caring. Try a nude shade for that first date, or a night out with good friends. Try Colorlicious in Champagne (#235)
Women who wear lipstick more often (4+ days per week) are more confident (93%) than those who wear it less often (0-3 days per week) (86%). The study also revealed:
- 73% of those who wear lipstick more often are “in the know” about pop culture – compared to 61% of those who wear it less often.
- Employed women who wear lipstick more often are more than twice as likely as those who wear it less often to hold a senior position at work – 34% compared to 16% of those hold senior positions.
- On average, those who wear lipstick more often own 9 pairs of high heels – compared to those who wear it less often, who own 5. And red lipstick-wearers own the most: they own 9, compared to nudes’ 8 and pinks’ and plums’ 6.