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Bobbi Brown Introduces Customizable Palettes

“The Customize.Simplify.Organize system is designed for women to customize their makeup and be their own makeup artists. It’s an easy way to take less, but have more.” – Bobbi Brown

At last, Bobbi Brown junkies can organize their makeup as efficiently as Martha Stewart.

Beginning in April, Bobbi introduces her new Customize.Simplify.Organize Collection which is designed to work with her customizable palette system. It’s simple: take your personalized foundation, blush, eye shadow and lip products with you wherever you go in a convenient compact.

There are also three new shades of Bobbi’s popular Foundation stick, Cool Beige, Natural Tan and Warm Honey. In April, they will be available for a limited time in compact form for $22. These foundation pans can be popped out of their compacts and inserted into customizable palettes or taken as is for on-the-go touchups.

Bobbi also introduces her new limited-edition Lip Quad. Perfect for the woman who wants to take her entire lip wardrobe with her, each compact features four complementary shade combinations handpicked by Bobbi herself. These quads can also be popped out of their compacts and inserted into Bobbi’s customizable palettes and will retail for $20 each.

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As part of the collection, two new shades (Pink Coral and Plum Wine) are being added to Bobbi’s Shimmer Blush Collection. A silky, smooth formula, Shimmer Blush is a perfect way to give cheeks a soft, shimmering glow. These blushes can also be stored individually or popped into customizable compacts.

Bobbi has also created a Lip Crayon Trio, featuring three of her popular Lip Crayons in Naked Pink, Pink Raspberry and new shade Sugar Blush and a custom size sharpener. The perfect gift for the woman on the go, Bobbi’s Lip Crayons offer the luxurious feel of a lipstick and the ease and convenience of a pencil. Each set will retail for $50.00 for a limited time.

All of these products will be available from Bobbi Brown counters nationwide and www.bobbibrown.com beginning April 2009.

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