What does it take to be a leader in beauty retail? C-suite executives from Walgreen Co. and ULTA Beauty shared their companies’ successful strategies on November 19th at CEW’s sold-out Newsmaker Forum event: Retail’s Power Players. Panelists Sona Chawla, President, Digital and CMO, Walgreen Co. and Mary Dillon, CEO, ULTA Beauty, discussed innovation in retail, future opportunities and challenges and their perspectives on brick and mortar versus digital. They also shared strategies for updating the consumer shopping experience through loyalty programs, beauty advisors and sampling. The panel was moderated by Linda Wells, Editor-in-Chief of Allure.
“Walgreen Co. and ULTA are two recognizable leaders among global beauty retailers and show no signs of slowing down,” says Carlotta Jacobson, President of CEW. “It is truly an honor to have Sona and Mary share industry insights with our members.”
The 25-year-old company and 3rd largest beauty retailer in the world, ULTA Beauty, has over 775 stores nationwide. It is the only beauty retailer that sells exclusive mass, prestige and beauty services to its consumers. ULTA has shown path-to-purchase success through its shoppable videos and live chats with beauty brand founders, such as tarte cosmetics‘ Maureen Kelly.
Walgreens is experiencing equal success on the digital front, taking in statistics that show 48% of consumers engaging online than buying in store. And with consumer engagement comes social media, including Walgreens‘ focus on providing quality content and imagery throughout their media channels.
CEW’s Newsmaker Forums feature prominent business leaders who demonstrate thought leadership and address the state of the industry, trends and opportunities. For information
about CEW membership, visit cew.org. The event was sponsored by Allure; Firmenich; Arcade Marketing; Beauty Inc.; philosophy; RPG; Elizabeth Arden; HATCHBEAUTY; IRI Worldwide; P&G Beauty; WWD; Kaplow Communications; and RG3.0 & Partners.
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