MAC announced today that it will partner with the iconic MILK STUDIOS (The Milk Building at 450 West 15th Street) during New York Fashion Week September 2009 for the Spring Collections.
M·A·C and Milk will offer designers more than a great space — they will be dishing out presentations and press appointments, and allow castings, hair and makeup tests and look book shoots filmed at the spaces.
John Demsey of Estee Lauder & Mazdack Rassi, founder of MILK Studios
Confirmed participants include Adam Lippes, Alexander Wang, Altuzarra, Band of Outsiders, Barbara Tfank, Costello Tagliapietra, Erin Fetherston, Pamela Love, Peter Som, Preen, Proenza Schouler, Temperley London and threeASFOUR.
The working title of the collaboration will be called “MAC at MILK.” The people behind the move include John Demsey, the Estée Lauder group president who oversees MAC, and Mazdack Rassi, the founder of Milk Studios.
Frankly, this is a great move for MAC and the opportunity for fashion week to be taken to a more upscale, less “circus” environment. The tents at the Park always remind me of Barnum & Bailey. Couture is more than that, non?