Is your current foundation shade your true match? Or are you struggling to figure your best color match? Should you use a liquid, cream or powder foundation? Apply with a brush? Sponge?
Take a stand! From September 20th – October 5th, Make Up For Ever is launching their Foundation Nation campaign to help women everywhere address their foundation challenges.
More than 100 MUFE Foundation Nation events will be held at Sephora stores across the U.S. and Canada. The brand’s professional artists will be on-hand for complimentary 15-minute foundation lessons to empower women to put their most flawless face forward.
During each one-on-one session, artists will help clients “diagnose” their biggest foundation issue and then learn how to solve it by teaching proper complexion application techniques. A makeup artist will do one half of the client’s face, and then have the client do the other half in order to learn how to do it on her own.
54% of women polled find a hard time choosing their right shade
62% of women have problems applying foundation
52% percent stated that they aren’t using a tool during application
72% of women admitted that they do not change their foundation shade
The NPD Group, Inc. conducted a study about women and their relationship with foundation. Based on that study an astounding 73% of women say it’s challenging to find the right foundation.
“Brands continue to expand their shade range and introduce advanced, new formulas to meet the needs of every consumer, but despite the wide selection 73 percent of women who use foundation say it’s challenging to find the right one, perhaps due to a lack of foundation education,” said Karen Grant, Vice President and Global Beauty Industry Analyst for The NPD Group, Inc.
“We have been noticing a trend of brands offering in-store education, online tutorials, and shade matching tools to better inform the consumers.”
To kickstart the campaign, MUFE had some beauty bloggers and editors attend a Foundation Nation event in NYC with celebrity makeup artist extraordinaire Troy Jenson, who has worked with stars such as Kim Kardashian, Jennifer Lopez, Christina Aguilera, Bjork, Salma Hayek, Gwyneth Paltrow, Rachel McAdams, Megan Fox, Nicole Scherzinger and Mary J. Blige — just to name a few.
Troy showed us firsthand the proper techniques to applying foundation, which formulas are best for certain skin types and how everyone can benefit from an all-around, even skintone.
He also raved about the MUFE 152 Brush, which he deemed the “Troy Jensen Brush” — swearing that he uses it on all of his clients. We got to picking his brain and here are some things we found out:
Before Applying Foundation
– Apply a serum to oily skin (since it’s dehydrated) before foundation
– To avoid creasing, dab any excess eye cream/moisturizer from under the eyes or face before applying primer and foundation.
The Right Foundation Type For You
– Cream foundation formulas are best for darker skintones
– Troy is against “touching-up”. Apply powder to the T-Zone and sides of nose
– MUFE Face And Body Foundation & Matte Velvet are perfect for oily skin
During Application Don’t Forget…
– Add a mist of Avène Thermal Spring Water to your brush before applying foundation
– Think of contouring as adding warmth to your face: perimeter of forehead, cheekbones and chest
– Applying foundation with your fingers is fine if you want a sheer application, use a brush (like the 152) for high coverage in a circular, buffing motion
Are you beauties going to check out this amazing, complexion-altering event from MUFE?
Let us know by commenting below (you might win a free sample)! Make sure to check out our Pinterest page by clicking HERE! And don’t forget to get the latest beauty and skincare news by following us on Twitter @BeautyStat!
– Theresa Romano
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