Home / Makeup / Make Up For Ever Launches Foundation Nation Campaign: How To Find The Right Foundation Shade To Match Your Skin Tone, Formula

Make Up For Ever Launches Foundation Nation Campaign: How To Find The Right Foundation Shade To Match Your Skin Tone, Formula

Hi Jenny,   How are you?    I wanted to give you a preview of our new platform (that will change the way women shop for beauty).   As you've published, WSL Strategic's recent survey, "41% of millennials use their mobile phones to compare prices while they're shopping".  The new BeautyStat.com gives millennials and easier way to comparison shop, as well as search and discover new and exciting beauty products.  You can see our beta site here on:  BeautyStat.com   Is this something you'd be interesting in covering?  below is the working press release for reference:   BeautyStat.com Launches New Site With Search Aggregator Feature To Change The Way Women Shop For Beauty   Search and Discover all things beauty with the new BeautyStat.com! After a 16-week accelerator program, BeautyStat.com reveals its new site and game-changing search engine feature.   The online beauty world will never be the same again. BeautyStat.com -- the e-commerce start-up that has provided its users with product reviews and giveaways -- has relaunched with a very important mission: to change the way women shop for beauty.  BeautyStat.com completed the TechLaunch accelerator program this past summer, which was created to drive commercialization of innovative technology through business training, co-working space and mentorships. It provided a select group of emerging portfolio companies with early seed-stage funding, key services and exposure.  Upon evaluation day -- Demo Day, this Thursday, September 19th -- BeautyStat.com will present the company’s business plan to a group of investors marking the end to the 16-week intensive program.  TechLaunch Founder Mario Casabona had this to say about the team’s advancement in the program, “We were sufficiently impressed with them before accepting BeautyStat into the program, but to see how they’ve transformed their website and consumer solution so dramatically is completely impressive to me... to further demonstrate their commitment and progress they were able to obtain additional market traction and revenue during the 16-week program. Great job!”  BeautyStat.com has revamped the site with a sleek, fresh design and a proprietary multi-retailer search engine feature that currently no other beauty retail site offers.   BeautyStat.com's Founder Ron Robinson says, “We have created a search and discovery retail site that gives consumers alerts regarding beauty product deals and exclusive offers from retailers such as Ulta, Macy's, Walmart, and Sephora.” said Ron. "We are also presenting ways for users to discover new products that are personalized to address their unique beauty needs.”  Consumers will now have one unique and convenient place to shop and learn about beauty, skincare, haircare, and fragrance regarding product availability; where to find products when out-of-stock on a certain site and comparative product rates.   “Having worked in the [beauty world] space for over 20 years, I saw firsthand how frustrated consumers were (and still are) searching for beauty products that meet their needs. Plus, this platform is going to help beauty brands and retailers (ex. our customers, Walmart and P&G's Olay brand) cost-effectively reach consumers.”  BeautyStat.com has built its user base courtesy of social media, including over 72k Twitter followers and over 65k Facebook fans. The already socially engaged beauty community site will now allow users to become members by creating personal profile pages to bookmark favorite products and articles.   BeautyStat.com will also continue to build its editorial content with personalized product reviews and well-researched editorials from the industry's most renowned experts found on the BeautyStat.com Blog.  BeautyStat.com’s Chief Technical Officer Vadim Dostman says "I believe that BeautyStat will be making a huge impact. Our design for a smarter, more efficient and fun user experience, combined with relevant content and social networking features, will have a far-reaching effect on online shopping in general. It’s going to be awesome!"  Based on BeautyStat.com’s integrity and overall mission, mentor John Crepezzi of Broadstreet Ads said, “The team has done an amazing job overhauling BeautyStat over the past year. It's been great to see their progress, and I'm excited to see people start to interact with it. It'll be a great one-stop site for trends and buying advice -- all the way through making the final purchase.”  Find out more about BeautyStat at BeautyStat.com.  BeautyStat.com is an online beauty platform. It has been featured in Womens Wear Daily, LA Times, New York Times, Forbes Magazine, NBC and CBS News. The strength of BeautyStat.com is its captive, engaged and influential 200,000+ community, 190+ blogger network and 40 million social network reach. BeautyStat.com works with beauty brands, retailers and PR agencies to connect them to the BeautyStat community for e-commerce, advertising and rich consumer insights.

Is your current foundation shade your true match? Or are you struggling to figure your best color match? Should you use a liquid, cream or powder foundation? Apply with a  brush? Sponge?

Take a stand! From September 20th – October 5th, Make Up For Ever is launching their Foundation Nation campaign to help women everywhere address their foundation challenges.

More than 100 MUFE Foundation Nation events will be held at Sephora stores across the U.S. and Canada. The brand’s professional artists will be on-hand for complimentary 15-minute foundation lessons to empower women to put their most flawless face forward.

Hi Jenny,   How are you?    I wanted to give you a preview of our new platform (that will change the way women shop for beauty).   As you've published, WSL Strategic's recent survey, "41% of millennials use their mobile phones to compare prices while they're shopping".  The new BeautyStat.com gives millennials and easier way to comparison shop, as well as search and discover new and exciting beauty products.  You can see our beta site here on:  BeautyStat.com   Is this something you'd be interesting in covering?  below is the working press release for reference:   BeautyStat.com Launches New Site With Search Aggregator Feature To Change The Way Women Shop For Beauty   Search and Discover all things beauty with the new BeautyStat.com! After a 16-week accelerator program, BeautyStat.com reveals its new site and game-changing search engine feature.   The online beauty world will never be the same again. BeautyStat.com -- the e-commerce start-up that has provided its users with product reviews and giveaways -- has relaunched with a very important mission: to change the way women shop for beauty.  BeautyStat.com completed the TechLaunch accelerator program this past summer, which was created to drive commercialization of innovative technology through business training, co-working space and mentorships. It provided a select group of emerging portfolio companies with early seed-stage funding, key services and exposure.  Upon evaluation day -- Demo Day, this Thursday, September 19th -- BeautyStat.com will present the company’s business plan to a group of investors marking the end to the 16-week intensive program.  TechLaunch Founder Mario Casabona had this to say about the team’s advancement in the program, “We were sufficiently impressed with them before accepting BeautyStat into the program, but to see how they’ve transformed their website and consumer solution so dramatically is completely impressive to me... to further demonstrate their commitment and progress they were able to obtain additional market traction and revenue during the 16-week program. Great job!”  BeautyStat.com has revamped the site with a sleek, fresh design and a proprietary multi-retailer search engine feature that currently no other beauty retail site offers.   BeautyStat.com's Founder Ron Robinson says, “We have created a search and discovery retail site that gives consumers alerts regarding beauty product deals and exclusive offers from retailers such as Ulta, Macy's, Walmart, and Sephora.” said Ron. "We are also presenting ways for users to discover new products that are personalized to address their unique beauty needs.”  Consumers will now have one unique and convenient place to shop and learn about beauty, skincare, haircare, and fragrance regarding product availability; where to find products when out-of-stock on a certain site and comparative product rates.   “Having worked in the [beauty world] space for over 20 years, I saw firsthand how frustrated consumers were (and still are) searching for beauty products that meet their needs. Plus, this platform is going to help beauty brands and retailers (ex. our customers, Walmart and P&G's Olay brand) cost-effectively reach consumers.”  BeautyStat.com has built its user base courtesy of social media, including over 72k Twitter followers and over 65k Facebook fans. The already socially engaged beauty community site will now allow users to become members by creating personal profile pages to bookmark favorite products and articles.   BeautyStat.com will also continue to build its editorial content with personalized product reviews and well-researched editorials from the industry's most renowned experts found on the BeautyStat.com Blog.  BeautyStat.com’s Chief Technical Officer Vadim Dostman says "I believe that BeautyStat will be making a huge impact. Our design for a smarter, more efficient and fun user experience, combined with relevant content and social networking features, will have a far-reaching effect on online shopping in general. It’s going to be awesome!"  Based on BeautyStat.com’s integrity and overall mission, mentor John Crepezzi of Broadstreet Ads said, “The team has done an amazing job overhauling BeautyStat over the past year. It's been great to see their progress, and I'm excited to see people start to interact with it. It'll be a great one-stop site for trends and buying advice -- all the way through making the final purchase.”  Find out more about BeautyStat at BeautyStat.com.  BeautyStat.com is an online beauty platform. It has been featured in Womens Wear Daily, LA Times, New York Times, Forbes Magazine, NBC and CBS News. The strength of BeautyStat.com is its captive, engaged and influential 200,000+ community, 190+ blogger network and 40 million social network reach. BeautyStat.com works with beauty brands, retailers and PR agencies to connect them to the BeautyStat community for e-commerce, advertising and rich consumer insights.

During each one-on-one session, artists will help clients “diagnose” their biggest foundation issue and then learn how to solve it by teaching proper complexion application techniques.  A makeup artist will do one half of the client’s face, and then have the client do the other half in order to learn how to do it on her own.

54% of women polled find a hard time choosing their right shade
62% of women have problems applying foundation
52% percent stated that they aren’t using a tool during application
72% of women admitted that they do not change their foundation shade

The NPD Group, Inc. conducted a study about women and their relationship with foundation. Based on that study an astounding 73% of women say it’s challenging to find the right foundation.

“Brands continue to expand their shade range and introduce advanced, new formulas to meet the needs of every consumer, but despite the wide selection 73 percent of women who use foundation say it’s challenging to find the right one, perhaps due to a lack of foundation education,” said Karen Grant, Vice President and Global Beauty Industry Analyst for The NPD Group, Inc.

“We have been noticing a trend of brands offering in-store education, online tutorials, and shade matching tools to better inform the consumers.”

To kickstart the campaign, MUFE had some beauty bloggers and editors attend a Foundation Nation event in NYC with celebrity makeup artist extraordinaire Troy Jenson, who has worked with stars such as Kim Kardashian, Jennifer Lopez, Christina Aguilera, Bjork, Salma Hayek, Gwyneth Paltrow, Rachel McAdams, Megan Fox, Nicole Scherzinger and Mary J. Blige — just to name a few.

Hi Jenny,   How are you?    I wanted to give you a preview of our new platform (that will change the way women shop for beauty).   As you've published, WSL Strategic's recent survey, "41% of millennials use their mobile phones to compare prices while they're shopping".  The new BeautyStat.com gives millennials and easier way to comparison shop, as well as search and discover new and exciting beauty products.  You can see our beta site here on:  BeautyStat.com   Is this something you'd be interesting in covering?  below is the working press release for reference:   BeautyStat.com Launches New Site With Search Aggregator Feature To Change The Way Women Shop For Beauty   Search and Discover all things beauty with the new BeautyStat.com! After a 16-week accelerator program, BeautyStat.com reveals its new site and game-changing search engine feature.   The online beauty world will never be the same again. BeautyStat.com -- the e-commerce start-up that has provided its users with product reviews and giveaways -- has relaunched with a very important mission: to change the way women shop for beauty.  BeautyStat.com completed the TechLaunch accelerator program this past summer, which was created to drive commercialization of innovative technology through business training, co-working space and mentorships. It provided a select group of emerging portfolio companies with early seed-stage funding, key services and exposure.  Upon evaluation day -- Demo Day, this Thursday, September 19th -- BeautyStat.com will present the company’s business plan to a group of investors marking the end to the 16-week intensive program.  TechLaunch Founder Mario Casabona had this to say about the team’s advancement in the program, “We were sufficiently impressed with them before accepting BeautyStat into the program, but to see how they’ve transformed their website and consumer solution so dramatically is completely impressive to me... to further demonstrate their commitment and progress they were able to obtain additional market traction and revenue during the 16-week program. Great job!”  BeautyStat.com has revamped the site with a sleek, fresh design and a proprietary multi-retailer search engine feature that currently no other beauty retail site offers.   BeautyStat.com's Founder Ron Robinson says, “We have created a search and discovery retail site that gives consumers alerts regarding beauty product deals and exclusive offers from retailers such as Ulta, Macy's, Walmart, and Sephora.” said Ron. "We are also presenting ways for users to discover new products that are personalized to address their unique beauty needs.”  Consumers will now have one unique and convenient place to shop and learn about beauty, skincare, haircare, and fragrance regarding product availability; where to find products when out-of-stock on a certain site and comparative product rates.   “Having worked in the [beauty world] space for over 20 years, I saw firsthand how frustrated consumers were (and still are) searching for beauty products that meet their needs. Plus, this platform is going to help beauty brands and retailers (ex. our customers, Walmart and P&G's Olay brand) cost-effectively reach consumers.”  BeautyStat.com has built its user base courtesy of social media, including over 72k Twitter followers and over 65k Facebook fans. The already socially engaged beauty community site will now allow users to become members by creating personal profile pages to bookmark favorite products and articles.   BeautyStat.com will also continue to build its editorial content with personalized product reviews and well-researched editorials from the industry's most renowned experts found on the BeautyStat.com Blog.  BeautyStat.com’s Chief Technical Officer Vadim Dostman says "I believe that BeautyStat will be making a huge impact. Our design for a smarter, more efficient and fun user experience, combined with relevant content and social networking features, will have a far-reaching effect on online shopping in general. It’s going to be awesome!"  Based on BeautyStat.com’s integrity and overall mission, mentor John Crepezzi of Broadstreet Ads said, “The team has done an amazing job overhauling BeautyStat over the past year. It's been great to see their progress, and I'm excited to see people start to interact with it. It'll be a great one-stop site for trends and buying advice -- all the way through making the final purchase.”  Find out more about BeautyStat at BeautyStat.com.  BeautyStat.com is an online beauty platform. It has been featured in Womens Wear Daily, LA Times, New York Times, Forbes Magazine, NBC and CBS News. The strength of BeautyStat.com is its captive, engaged and influential 200,000+ community, 190+ blogger network and 40 million social network reach. BeautyStat.com works with beauty brands, retailers and PR agencies to connect them to the BeautyStat community for e-commerce, advertising and rich consumer insights.

Troy showed us firsthand the proper techniques to applying foundation, which formulas are best for certain skin types and how everyone can benefit from an all-around, even skintone.

Hi Jenny,   How are you?    I wanted to give you a preview of our new platform (that will change the way women shop for beauty).   As you've published, WSL Strategic's recent survey, "41% of millennials use their mobile phones to compare prices while they're shopping".  The new BeautyStat.com gives millennials and easier way to comparison shop, as well as search and discover new and exciting beauty products.  You can see our beta site here on:  BeautyStat.com   Is this something you'd be interesting in covering?  below is the working press release for reference:   BeautyStat.com Launches New Site With Search Aggregator Feature To Change The Way Women Shop For Beauty   Search and Discover all things beauty with the new BeautyStat.com! After a 16-week accelerator program, BeautyStat.com reveals its new site and game-changing search engine feature.   The online beauty world will never be the same again. BeautyStat.com -- the e-commerce start-up that has provided its users with product reviews and giveaways -- has relaunched with a very important mission: to change the way women shop for beauty.  BeautyStat.com completed the TechLaunch accelerator program this past summer, which was created to drive commercialization of innovative technology through business training, co-working space and mentorships. It provided a select group of emerging portfolio companies with early seed-stage funding, key services and exposure.  Upon evaluation day -- Demo Day, this Thursday, September 19th -- BeautyStat.com will present the company’s business plan to a group of investors marking the end to the 16-week intensive program.  TechLaunch Founder Mario Casabona had this to say about the team’s advancement in the program, “We were sufficiently impressed with them before accepting BeautyStat into the program, but to see how they’ve transformed their website and consumer solution so dramatically is completely impressive to me... to further demonstrate their commitment and progress they were able to obtain additional market traction and revenue during the 16-week program. Great job!”  BeautyStat.com has revamped the site with a sleek, fresh design and a proprietary multi-retailer search engine feature that currently no other beauty retail site offers.   BeautyStat.com's Founder Ron Robinson says, “We have created a search and discovery retail site that gives consumers alerts regarding beauty product deals and exclusive offers from retailers such as Ulta, Macy's, Walmart, and Sephora.” said Ron. "We are also presenting ways for users to discover new products that are personalized to address their unique beauty needs.”  Consumers will now have one unique and convenient place to shop and learn about beauty, skincare, haircare, and fragrance regarding product availability; where to find products when out-of-stock on a certain site and comparative product rates.   “Having worked in the [beauty world] space for over 20 years, I saw firsthand how frustrated consumers were (and still are) searching for beauty products that meet their needs. Plus, this platform is going to help beauty brands and retailers (ex. our customers, Walmart and P&G's Olay brand) cost-effectively reach consumers.”  BeautyStat.com has built its user base courtesy of social media, including over 72k Twitter followers and over 65k Facebook fans. The already socially engaged beauty community site will now allow users to become members by creating personal profile pages to bookmark favorite products and articles.   BeautyStat.com will also continue to build its editorial content with personalized product reviews and well-researched editorials from the industry's most renowned experts found on the BeautyStat.com Blog.  BeautyStat.com’s Chief Technical Officer Vadim Dostman says "I believe that BeautyStat will be making a huge impact. Our design for a smarter, more efficient and fun user experience, combined with relevant content and social networking features, will have a far-reaching effect on online shopping in general. It’s going to be awesome!"  Based on BeautyStat.com’s integrity and overall mission, mentor John Crepezzi of Broadstreet Ads said, “The team has done an amazing job overhauling BeautyStat over the past year. It's been great to see their progress, and I'm excited to see people start to interact with it. It'll be a great one-stop site for trends and buying advice -- all the way through making the final purchase.”  Find out more about BeautyStat at BeautyStat.com.  BeautyStat.com is an online beauty platform. It has been featured in Womens Wear Daily, LA Times, New York Times, Forbes Magazine, NBC and CBS News. The strength of BeautyStat.com is its captive, engaged and influential 200,000+ community, 190+ blogger network and 40 million social network reach. BeautyStat.com works with beauty brands, retailers and PR agencies to connect them to the BeautyStat community for e-commerce, advertising and rich consumer insights.

He also raved about the MUFE 152 Brush, which he deemed the “Troy Jensen Brush” — swearing that he uses it on all of his clients. We got to picking his brain and here are some things we found out:

Before Applying Foundation

– Apply a serum to oily skin (since it’s dehydrated) before foundation

– To avoid creasing, dab any excess eye cream/moisturizer from under the eyes or face before applying primer and foundation.

The Right Foundation Type For You

– Cream foundation formulas are best for darker skintones

Troy is against “touching-up”. Apply powder to the T-Zone and sides of nose

MUFE Face And Body Foundation & Matte Velvet are perfect for oily skin

During Application Don’t Forget…

– Add a mist of Avène Thermal Spring Water to your brush before applying foundation

– Think of contouring as adding warmth to your face: perimeter of forehead, cheekbones and chest

– Applying foundation with your fingers is fine if you want a sheer application, use a brush (like the 152) for high coverage in a circular, buffing motion

To find out which MUFE foundations are best for you and how to determine your correct color match, make sure to check out www.makeupforeverusa.com/mufe to find a MUFE boutique and Sephora near you!

Are you beauties going to check out this amazing, complexion-altering event from MUFE?

Let us know by commenting below (you might win a free sample)! Make sure to check out our Pinterest page by clicking HERE! And don’t forget to get the latest beauty and skincare news by following us on Twitter @BeautyStat!

– Theresa Romano

For more giveaways and contests, sign up for our newsletter HERE.

If you like this post, share it with your friends and give it a LIKE on Facebook.

Comments

comments

Check Also

Review, Swatches, Photos, Makeup Trends 2019, 2020: MAC Cosmetics, Pony Park Collection, Park Hye-Min, Matte Lip Mousse, Lip Gloss, Extra Dimension Skin Finish, Prep + Prime Fix+, Eyeshadow x8, Lashes

Review, Swatches, Photos, Makeup Trends 2019, 2020: MAC Cosmetics, Pony Park Collection, Park Hye-Min, Matte Lip Mousse, Lip Gloss, Extra Dimension Skin Finish, Prep + Prime Fix+, Eyeshadow x8, Lashes

Are you ready for the MAC Cosmetics Pony Park collection? MAC Cosmetics collabed with Korean …

One comment

  1. I’m definitely one of those people that no matter what I always seem to get the wrong foundation color in drugstore brands or high end. They being so expensive I try not to buy foundation so often or from expensive brands as much. MUFE has come out with a great concept on finding the right shade of foundation for everyone! Excited to try it, thanks

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Translate »