Last week I attended the launch of Beauty Rules by Bobbi Brown. What a fun event! It took place at the Bobbi Brown Soho Loft in a classroom type setting with notebooks, pencils and computers. The “professor” was Bobbi – animated and passionate about her subject, providing teenagers with helpful tools to looking and feeling their best.
Renowned makeup artist, Bobbi Brown, first tackled this demographic ten years ago with Teenage Beauty, a New York Times best-seller. In the 21st century young girls are being challenged as never before when presenting their image – a time when they are branding themselves through technology like Facebook, YouTube and Twitter as well as traditionally at a prom or birthday party. Expressing ones individuality in a confident self assured way is top of mind for women of all ages – even more so for teenagers. Bobbi has these young girls covered once again.
Beauty Rules is packed with ideas for fresh, beautiful skin and makeup. Additionally, there are tips from friends of Bobbi’s who are experts on diet, hair and style. The before-and-after makeovers are inspirational. Bobbi’s models are not professionals, but randomly selected girls from her hometown, Montclair, NJ and around the globe.
Bobbi being the modern woman that she is, spreads the buzz about her NEW book virtually as well– this time engaging mothers – through a micro site Pretty Powerful. She provides Mom’s with product information and tutorials using the models from her book as case studies. Moms also have a chance to tout their daughters and enter them in a sweepstakes – the prize is a trip to NYC and a master class with Bobbi.
Beauty Rules is an amazing tool for teenagers: a reference guide with expert tips, a tangible keepsake and a destination to peruse leisurely. Like Bobbi and millions of girls and women out there in the universe, playing with makeup is gratifying as it is an expression of one’s personality and individuality. Having the tools to find makeup looks and application techniques that are teenager-appropriate is invaluable. The concept of “Where do we start?” is now taken out of the equation for mothers and daughters.
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– Elizabeth Reid