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H&M has announced the launch of a full-fledged beauty collection ranging in price from $2.99 – $24.99 that includes make-up, haircare, body care and beauty tools, coming to stores in 40 countries this September. The range will replace existing beauty products at H&M. Later in the fall, the company will also introduce a premium beauty collection and a certified-organic beauty collection as an extension of the Conscious Collection, comprised entirely of plant-based and naturally-derived ingredients and packaged using recycled materials.
Fashion is at the heart of the range, with an ever-evolving makeup selection that focuses on seasonal looks, ideas and colors. The products will be available in over 900 stores worldwide and online at hm.com.
The launch comes at a time when makeup is more important than ever as an expression of personal style, whether the look is natural, classic or fashion-forward. There will be new, dedicated beauty areas within the stores to help customers experiment with trends and develop a look that’s all their own.
“We are very excited to offer ‘fashion for the face’ at H&M. It’s an opportunity to be inventive and creative, and to have fun with colors,” says Sara Wallander, concept designer at H&M Beauty.
Over 700 beautifully packaged makeup products will be introduced within the launch, followed by seasonal drops of new and limited-edition color collections.
Are you looking forward to H&M Beauty?
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– Allycia Wilson
You can follow Allycia on Instagram and Twitter @lisalacquer
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