Maybelline’s 2013 makeup line preview was held last Thursday at the top of The Empire State Building’s 80th floor Observatory…WHAT A VIEW! I was grinning from ear-to-ear, like a kid at a candy store… LITERALLY! There was a hotdog cart and Dylan’s Candy Bar… SWEET!
Right as you entered the venue, I saw a newsstand where you were greeted with an empty Maybelline bag to “shop [the] Maybelline way” (grab all the makeup not-yet-available-until-January 2013 you can!) Tattoo artists (temporary, of course) were on deck at the Eye Studio Color Tattoo 24hr Metal Cream-Gel Shadow stand; the DJ spun hot tracks and the night was right!
Ali And Evelyn
Ali Goldstein, VP of Marketing at Maybelline, took the stage to address all guests by saying,
“This building is the ultimate representation of hope, dreams, accomplishments and aspirations, which is also what Maybelline stands for; it represents the New York state of mind. It’s about the young girl who comes to NYC to discover herself.”
The DJ then cued Alicia Key’s “Empire State of Mind” (nice!). Maybelline will unveil its new 2013 makeup in January in 129 countries (at all mass retailers.) BUT, beginning December 26, 2012 the hottest new item will be The Rocket by VOLUM’EXPRESS Mascara, ($7.77) for lashes 8x bigger, smoother and even.
Here’s what else Maybelline will launch in January 2013:
Three anti-aging heavy hitters from the Instant Age Rewind Collection:
Age Rewind Eraser Dark Spot Concealer + Treatment ($9.99 available in 5 shades): Concealer with vitamin C which covers dark spots instantly and also reduces their appearance over time. Micro corrector applicator deposits highly concentrated pigments to even skin tone immediately. Vitamin C visibly decreases dark spots in just four weeks.
The Lifter Foundation ($13.99 available in 12 shades): Maybelline’s first ever swirled formula smoothing primer for instantly firmer skin. Contains glycerin; re-texturizes skin creating the perfect canvas for makeup.
The Perfector Powder ($9.99 available in 6 shades): Dual action anti-aging/smoothing powder that combats the appearance of dullness, discoloration and dryness. Formulated with shea butter and jojoba to smooth and condition skin with unique micro-pearls to even discoloration and impart radiance without caking!
New Clean Express! Makeup Removers: A four-product, quick-break formula with moringa seed, (nature’s detoxifier) removes makeup without oils, alcohol, irritants, stripping or harsh rubbing.
The Flash Clean Makeup Removing Lotion: ($5.99 4fl. oz) Soothing lotion, 3-in-1 action deeply cleanses and moisturizes; soothing lotion deposits lightweight moisture.
Classic Eye Makeup Remover: ($5.99 4fl. oz.) Gentle, water-based gel glides across lids and lashes which soothe and instantly cools, leaving skin feeling calm and hydrated!
Waterproof Eye Makeup Remover: ($5.99 4fl. oz.) Oil-free, dual-phase formula. Phase 1 Instantly dissolves stubborn makeup (even waterproof mascara) while Phase 2 washes it clean with no pulling or tugging.
Makeup Remover Facial Towelettes: Oil-free towelettes remove water-proof mascara in one swipe, without harsh rubbing or greasy residue.
The Eye Studio Collection: New shadow and liner create drama in a snap:
Eye Studio Color Tattoo 24hr Metal Cream–Gel Shadow: ($6.99 available in 5 new metallic shades: Inked in Pink, Silver Strike, Gold Rush, Barely Branded, Electric Blue) Innovative ink technology creates intense saturated metallic color. Cream-gel formula glides on for crease-proof color. Long-wearing 24-hour intensity.
To apply: Dot on eyelid, then smooth across end to outer corner.
Eye Studio Master Duo Glossy Liquid Liner: ($7.99 in 6 striking shades: Black Lacquer, Violet Luster, Glossy Teal, Polished Green, Navy Gleam, Bronzed Shimmer) Maybelline’s first 2-in-1 glossy liquid liner to go from thick to thin with the twist of a wrist. Deep iron oxide pigments create intense, dramatic color. Shiny film formers provide ultra-glossy color.
Application: Use thin side of tip for a precise, sophisticated line. Use flat side to a achieve thick, dramatic line in just one stroke.
Dare to Whisper — Color Whisper Collection by Color Sensational: ($7.49 in 20 whisper-soft shades: Go Nude, Pin Up Peach, One Size Fits Pearl, Made-it Mauve, Bare to Be Bold, Coral Ambition, Petal Rebel, Berry Ready, Some Like It Taupe, Orange Attitude, Pink Possibilities, Oh La Lilac, Mocha Muse, Who Wore it Red-er, Faint for Fuchsia, Mad for Magenta, Lust for Blush, Cherry on Top, Rose of Attraction, A Plum Prospect.)
Maybelline’s latest innovation in lipstick; it’s time to wear color in a whole new way — with just a whisper of it. From the wildly popular Color Sensational Lipcolor line is a lightweight lipstick that is sexy, soft and impossible to ignore. Pure color pigments suspended in a weightless gel with no heavy waxes or oils — for a sexy, soft, diffused color with a kiss of shine! Translucent with a whisper-soft, non-greasy finish provides light coverage with a barely-there feel.
Color Sensational Vivids: ($7.49 in 10 super-saturated shades: Fuchsia Flash, Pink Pop, Electric Orange, Hot Plum, Shocking Coral, Vibrant Mandarin, Vivid Rose, Neon Red, On Fire Red, Brazen Berry)
Color comes alive! A full array of bright pinks, reds, corals and plums, giving women the chance to make their ultimate lip color statement. New technology using neon coated pigments produce Color Sensational’s brightest most vibrant color ever! The end look is intense and bold, but never garish. Color is rich, luscious and bright – and wears for up to four hours. Formulated with honey nectar that keeps lips feeling smooth and nourished — never dry, chalky or cakey. Go bold. Go bright. Go vivid!
Are you lovely ladies excited about the new 2013 line from Maybelline? Let us know by commenting below, which will automatically be posted to our Community Forum (click here to check it out!) where you can find other beauty related discussions! Don’t forget to also submit a photo to our Photo Of The Day (click here!) feature, where a new photo will be picked daily. Your photo just might be selected, so get going!
– Evelyn Lugo
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