We’re excited to share with you a big announcement from COVERGIRL. Fresh from the set of COVERGIRL’s new So Lashy mascara commercial, the brand is launching their first male COVERGIRL, makeup artist and Instagram superstar James Charles!
All of the COVERGIRLs are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. James Charles is no exception. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to women, men, guys and girls who might have been afraid to do the same.
The partnership with James Charles will be followed later this month with the launch of the new, universal mascara designed to work on all lash types, COVERGIRL So Lashy! by blastPRO Mascara. The campaign with him includes TV, print, digital/social and PR, and he will continue his COVERGIRL partnership throughout the year, sharing can’t-miss beauty content, tips, tricks and how-tos with the millions of James Charles and COVERGIRL fans and followers.
Follow along to learn more with @JCharlesBeauty using the hashtag #COVERGIRLJames.
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Are you excited about this amazing new collaboration with James Charles for Covergirl?
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– Allycia Wilson, Editor in Chief | Follow Allycia on Instagram at @lisalacquer
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