The power of makeup is truly amazing and can be used in a multitude of ways. Lately we have seen that for some it’s a creative outlet and for others it’s the perfect confidence booster, but it doesn’t end there. COVERGIRL recently conducted a nationwide survey amongst 1,000 women in the United States about the impact of makeup on women ages 45+ and the findings were eye opening.
Did you know? Social media isn’t just for teens, in fact it plays a huge role in this demographics’ lives and looking their best is key. 65% take more than one selfie before posting to their channel on average.
They feel that makeup is a boost – not a mask. 59% of this age group admit to feeling most beautiful when they’re made up naturally.
Despite stereotypes, 75% of American women ages 45+ who frequently wear makeup say their looks outshine the average man their age – compared to just 43% of those who don’t wear any makeup at all.
Tired of untagging? 64% of women have seen a picture of themselves on social media that made them look older than they felt.
Look as good as you feel in every photo with the COVERGIRL + Olay Simply Ageless Instant Wrinkle Defying Foundation that transforms from a cream to a liquid on contact with skin, covering fine lines and veiling wrinkles by floating over them – not settling in and accentuating them.
49% of women feel that aging has made it difficult for them to achieve a natural look with makeup.
COVERGIRL + Olay Primer renews skin’s surface with anti-aging ingredients, which promote cell turn over and preps skin for smooth foundation application. Your skin will feel naturally rejuvenated while keeping your foundation in-tact for a flawless, natural look that won’t fade during a day of outdoor activities.
43% of women are most concerned with smile lines and wrinkles when sharing a selfie, followed by dark circles under their eyes (34%) and uneven skin tone (15%).
Heading to the beach for a girls’ getaway? Shamelessly post selfie after selfie with COVERGIRL + Olay Simply Ageless 3-in-1 Liquid Foundation that instantly reduces the appearance of wrinkles, firms skin, and improves tone so you look like you’re glowing from the inside. Complete your finishing touch with the COVERGIRL + Olay DePuffer, aimed specifically at tackling dark circles and puffiness, with a cucumber-infused rejuvenating serum that soothes puffiness under the eye and reduces the look of fatigue.
If stuck on a desert island, 43% of women say lipstick would be the one item they couldn’t live without, followed by foundation (23%).
Healthy lips are important – no matter what situation you’re in. Never leave your lips stranded again with COVERGIRL Oh, Sugar! Lip Balms, a reparative hydrating lip treatment that infuses grapeseed oil, avocado butter & Vitamins C & E to leave your lips feeling renewed and nourished.
You can purchase all reviewed and mentioned items on BeautyStat.com.
What do you think of the survey findings?
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– Allycia Wilson, Editor in Chief
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