WWD reports: The first product to launch will be RiRi Woo, a lipstick inspired by her favorite MAC red, Ruby Woo. Its release will coincide with Rihanna’s Diamonds Tour concerts on May 4 and 5 at the Barclays Center in Brooklyn, where MAC will open a pop-up shop on the first night to showcase the line.
“When you think of makeup, the brand that pops into your mind — for something legit — is MAC,” said the singer, who was dressed in a black, strappy, curve-hugging dress of her own design and matching Manolo Blahnik heels during an exclusive interview with WWD. “Whatever color you want, it’s like ‘Let’s go to MAC.’ I’ve been using MAC on tour for such a long time it was a natural fit for me. I have always loved makeup, and I always said that if I do it, I want to do it with a credible brand.”
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