NARS Cosmetics is thrilled to announce the launch of 3 short feature films celebrating its ‘NARSissist’ campaign, an initiative named and inspired by the brand’s devoted fans and cult followers. The company hopes to engage its community, by encouraging engagement among NARS fans through a shared attitude and experience.
Who is a NARSissist?
A NARSissist is someone who embodies the true spirit of NARS — she is confident and fearless; lives by her own rules, not afraid to express herself in every look, mood or attitude. Effortlessly captivating with a bottomless makeup bag.
Shot at landmark hotspots around New York City, these feature films bring the NARSissist spirit to life with a glimpse into the lives of three well-known street style icons and bloggers: Lily Kwong, Natalie Joos, and DJ Kiss.
Known for her undeniable musical talent, DJ Kiss portrays a night on the job at Mister H in the Mondrian Soho, revealing her irreverent style and effortless beauty.
Lily Kwong, budding philanthropist and self-proclaimed NARSissist, is known for her impeccable style and selfless devotion to multiple charitable causes. Filmed at the Gramercy Park Hotel, she reveals how beauty plays into her daily routine.
Celebrated fashion icon and casting director, Natalie Joos exposes her creative process to fashion and beauty in a behind-the-scenes film at the Paramount Hotel.
The program, which kicked off last week with 2 limited-edition NARSissist palettes featuring beloved shades and custom packaging, is an ongoing multi-channel program that will touch every part of the company including products, special events, film and — most importantly – NARS Cosmetics’ active social community.
Are you a NARSissist? Join the conversation and upload photos onto Twitter and Instagram using the hashtag #NARSissist. All images will be revealed in a photo gallery on the NARS Exclusives tab on the NARS Facebook page.
Which short film is your favorite? Are you a NARSissist?
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