LORAC has partnered with five of fashion’s online leading ladies for their Fall 2015 Collection – specifically, the brand’s new PRO Contour Palette!
LORAC’s PRO Contour Palette ($45; at Ulta.com) contains 2 matte highlighters, 1 shimmer highlighter and 3 matte contour shades created with velvety-smooth, ultra-pigmented and blendable formulas. It also includes the PRO Contour Brush with a unique dome shape, allowing for effortless precision and control so users can contour, just like a PRO!
To bring the launch to life and create an exciting story that merges fashion with beauty, LORAC founder and cover-story artist, Carol Shaw, utilized the PRO Contour Palette, exclusive custom Contour Brush and coveted Fall 2015 products to create perfectly sculpted features on these key fashion influencers:
- Alyssa Campanella, The A-List Blog
- Courtney Tropp, Always Judging
- Elizabeth Minett, Haut Appetit
- Jayne Min, Stop It Right Now
- Karla Deras, Karla’s Closet
Each beauty look was created by Carol and inspired by their unique personalities and fashion aesthetics. The brand captured these custom “PRO” head-to-toe looks the influencers are sporting via a series of exclusive LORAC “Cover Features”. This content will be rolled out on each blogger’s website/social media platforms and cross-promoted on LORAC’s e-commerce site. Be sure to check it out!
You can purchase all reviewed and mentioned products at BeautyStat.com.
What do you think of the new PRO Contour Palette?
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– Allycia Wilson, Managing Editor
You can follow Allycia on Instagram and Twitter @lisalacquer
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