30 May Preview, Video, Photos: M·A·C Beth Ditto Collection – Tender To Tart Shades Of Lipcremes, Nail Lacquers, Liners And More!
THE M·A·C BETH DITTO COLLECTION SHOOTS A KNOWING WINK TO CANDY-GLOSSED POP
Featuring Zoom Lash Mascara in 3 colours plus Zoom Fast Black Lash, Pro Longwear Lipcremes and Nail Lacquers. Premiering in this collection is Shade & Smoke Shadow/Liner, a dual-ended pairing of Eye Shadow and Greasepaint Liner for achieving a perfect smoky eye. And of course, there’s Liquidlast Liner and our 7 Lash for extra drama. With polished punk sensibility and shades ranging from tender to tart, this collection of unadulterated Beth Ditto aims the spotlight on you.
M·A·C Beth Ditto Available June 7, 2012 through July 19, 2012
Q&A With Beth Ditto
Can you tell us some of your experiences with cosmetics?
By the time I was in high school, all of my friends asked me to do their makeup for prom, and makeup is a big part of who I am. I love that it has the potential to transform a person; you can become a clown or a princess. Makeup offers someone the unique freedom to become someone else for the day, 10 minutes or the rest of their life. It is something that you can hide behind, but also something that can give you confidence. That’s why I love makeup so much!!
Do you have a beauty icon?
Peggy Moffitt and Grace Jones are definitely my ultimate beauty icons. Their looks are timeless. They can constantly transform themselves without losing their own identities. To this day, their signature looks are still very relevant.
How do you describe your look?
My look is “put together.” I am not really into high glam, because I am not that… ambitious, but I am really into makeup. I always have my eye liner on, my hair done, and a nice pair of black flats.
What is the correlation between your music and makeup?
I am a child of the 80s. When I was about five years old, MTV was made illegal in my hometown, so it felt like I was stuck on a deserted island with both Cyndi Lauper and Boy George’s music. They didn’t want you to pay attention only to their music
or makeup – they wanted you to pay attention to both! I am obsessed with their music and also the looks they cultivated that ultimately defined the decade. So, for me, there is always a very strong correlation between music and makeup.
or makeup – they wanted you to pay attention to both! I am obsessed with their music and also the looks they cultivated that ultimately defined the decade. So, for me, there is always a very strong correlation between music and makeup.
Where does your instinct for colours come from?
I’m passionate about colour. My best friend and I sit and look at Pantone books for fun. We’ll be like, “Oh my God, Pantone 93 is amazing!” That’s the kind of stuff I do – it’s inspiring, I’ve always loved colour. Maybe it has something to do with the Wizard of Oz. I remember that being the most amazing moment ever, when the colour comes in.
Do you have a favorite product in the collection?
M·A·C Liquidlast Liner – I can’t live without it! A close second is the Shade & Smoke Shadow/Linerwith dual colours, I really love versatility in makeup, it’s my favourite thing. I hardly ever use a product in the way it’s meant to be used.
What was the inspiration for the colours in the collection? Is there a theme?
Being able to combine the colours, and the ability to look good on girls of all skin tones and types. From the darkest skin to the palest skin and everyone in between!
What was the inspiration for the shoot?
Polka dots. A lot of off the cuff things are going on in the shot – the cranberry bob was important to me. I was having dreams about cranberries at the time. The Makeup Artist also had the idea of using a potato to create polka dots on my body – so potatoes! It’s a combination of Peggy Moffitt and Priscilla Presley!
7 Lash ($15.00)
Lip Pencil in Embrace Me ($14.00)
Entertain Me
In Synch
Nightmoth
LiquidLast Liner in Point Black ($18.50)
Powder To The People ($38.00)
Shade & Smoke Shadow Liner in Beth Mask ($22.00)
Beth And Glory
Drag, Strip
Little Miss Moffet
Nail Lacquer in Life and Beth ($15.00)
Near Beth Experience
Nocturnelle
Vagabondage
ProLongwear Lipcreme in Booyah!! ($17.00)
Dear Diary
Heart Hangover
Love Long Distance
You’re Perfect Already
Zoom Fast Black Lash in Black ($15.00)
Zoom Lash Mascara in Blue Charge ($15.00)
New Hue
Plum Reserve
See the exclusive behind the scenes video of Beth’s photo shoot below:
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Marianne Omalley
Posted at 01:15h, 30 MayAnything from MAC is completely awesome! So I expect to buy the whole set. I’ve never been disappointed in one of their launches yet. Can’t wait!
Nicole
Posted at 15:30h, 07 JuneThe video is amazing too! The potato use for the dots is so smart! Great colors in the collection and I also like how MAC embraces individuality….always!