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(Preview & Photos) MAC Introduces StyleDriven Collection

Available September 22 in the Permanent Collection

There’s nothing NOT to love about the new M.A.C. Styledriven collection, which is for the woman who’s highly –well –style driven of course! If your immediate response is, “this collection should be fashionable,” the answer is that it really is.

So this is a future-forward collection, with pro-longwear technology. Here you’ll find a new Pro Longwear Eye Shadows (thank goodness, because we love the lipsticks and need something Energizer Bunny-ish to pair them with); Pro Longwear lipglass for hours of shine and a polymer blend for high-octane color; and a Pro Longwear Lip Pencil.

In addition to all the makeup, you get some serious skincare: a new Pro Longwear SPF 10 Foundation and concealer that promise to stay on for up to 10 hours — perfect for those travel days and long “office to dinner” days.

I’m personally blown away by the claims and will be eager to put them to the test…stay tuned for swatches!

PRO LONGWEAR LIPCREME 

Soft Sell   Light yellow-pink (cream)

Dress It Up   Light blue-pink (cream)

So Very Good   Mid-tone plum with pearl (frost)

Till Tomorrow   Mid-tone dirty mauve (cream)

To The Future!   Dirty neutral pink with pearl (frost)

Good To Go   Loudmouth orange (cream)

Love Forever!   Bright blue pink (cream)

Positively Dashing   Mid-tone berry blue-red (cream)

Extended Play   Dirty red, yellow undertone (cream)

Prolong   Clean red with blue undertone and pearl (cream)

Endless Drama   Deep berry blue-red (frost)

Soulfully Rich   Deep dirty purple with red pearl (cream)

$17.00 U.S./$20.00 CDN 

PRO LONGWEAR LIPGLASS 

Patience, Please   Light pink-blue

Ready or Not!   Neutral light coral with slight pearl

Infinitely Likable   Light pink

Show Me!   Mid-tone neutral plum

Whoops!   Bright coral

Full Speed Ahead   Bright pink-magenta

Driven by Love   Red-blue with slight pearl

Lasting Achievement   Midtone purple with slight pearl

Dark as Night   Deep dirty purple with slight pearl

$18.50 U.S./$22.00 CDN 

PRO LONGWEAR LIP PENCIL 

Etcetera   Creamy beige

Nice ‘n’ Spicy   Pink cinnamon stick

Staunchly Stylish   Pinky beige

Morning Coffee   Dirty rose

Absolutely It   Soft burgundy

In Anticipation   Soft yellow pink

What a Blast!   Bright orange

Kiss Me Quick   Yellow red

More to Love   Intense bluish pink

Bittersweet   Intense brown

$18.00 U.S./$21.50 CDN 

 

BRUSHES 

239   Eye Shader

$24.50 U.S./$29.50 CDN 

 

PRO LONGWEAR EYE SHADOW 

Carefree   Pale white gold (frost)

Pink Frontier   Soft golden pink (frost)

One to Watch   Light warm brown (satin)

Sweet Satisfaction   Soft neutral beige (frost)

Lie Low   Dark frosted golden brown (frost)

Weathered   Dirty blue grey (frost)

Keep Your Cool   Dark grey brown (satin)

Styledriven   Pale white blue (frost)

Sunny Outlook   Bright golden yellow (satin)

Tease with Ease   Bright fuchsia (frost)

Fresh Flare   Bright kelly green (frost)

Plush   Vivid purple (satin)

PRO LONGWEAR LIP PENCIL 

Etcetera   Creamy beige

Nice ‘n’ Spicy   Pink cinnamon stick

Staunchly Stylish   Pinky beige

Morning Coffee   Dirty rose

Absolutely It   Soft burgundy

In Anticipation   Soft yellow pink

What a Blast!   Bright orange

Kiss Me Quick   Yellow red

More to Love   Intense bluish pink

Bittersweet   Intense brown

$18.00 U.S./$21.50 CDN 

 

BRUSHES 

239   Eye Shader

$24.50 U.S./$29.50 CDN 

 

PRO LONGWEAR EYE SHADOW 

Carefree   Pale wHot Paprika   Mid-tone burnt red (frost)

Thru the Night   Deep navy (satin)

Make Your Mark   Dark chocolate (satin)

Legendary Black   Warm almost black (satin)

$20.00 U.S./$24.00 CDN 

Which of these shades is you? Tell us what you’ll be hauling home from the new Pro Longwear Permanent shades. To preview the new Posh Paradise Collection, click here

– Charu Suri

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