In celebration of the much anticipated launch of YSL Rouge Pur Couture Vernis à Lèvres, the newest lip wear collection from YSL: a lipstick, lipgloss and lip stain all in one, we are pleased to share this magical animated film with you. A modern fairy-tale that tells of the quest for a magic product that will do everything a lipstick, a gloss and stain can do, all at the same time. The result: a narrative format and an enchanting story honed as finely as the technology used in Rouge Pur Couture Vernis à Lèvres Glossy Stain lip color.
With Rouge Pur Couture Vernis à Lèvres, women create their own ritual. She can choose the desired intensity for a daytime effect or a more mysterious nighttime look. Rouge Pur Couture Vernis à Lèvres lets your lips shine without overdoing it. No sparkle, no gold highlight. Just pure color on your lips. With its flat, slanted and curved shape, the “couture” applicator ensures a clean, well-defined line. Which makes every woman her own make-up artist. Rouge Pur Couture Vernis à Lèvres: a new ritual in her life.”
A BREAKTHROUGH TECHNOLOGY
Technology serving color: How to give lips both color and transparency? Color that stays put? And enhances the lips’ natural radiance? Sophisticated color that easily adapts to everyday life?
These questions led the way to a unique, revolutionary product: Rouge Pur Couture Vernis à Lèvres , with a formula based on an all-new system called: “Lifeproof Color Emulsion”. For the very first time, ethylcellulose, an ultra-resistant polymer, used in the agri-food sector to coat food and give it a tempting shine, has been blended with a perfectly matched emollient oil(1) and a silicone oil(2), and emulsified in an aqueous base.
On application, there’s an incomparable feeling of softness and comfort on the lips. Then, the water evaporates to make way for a few drops of the silicones to rise to the surface and form a glossy film of shine without any oily or sticky feeling. The lips radiate a new kind of shine. The evaporation process continues and gathers the drops of oil together like a beehive, ensuring a truly resilient structure that is absolutely unique. It creates a long-lasting film that provides genuine suppleness, comfort and hold. And thanks to the subtle dose of pigments and coloring agents, the formula provides rich intensity with no overload.
The result: the sophistication of radiant color that truly fuses the lips with a new shine. A feeling of a new glossy stain.
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