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Retro is the New Black: Benefit Beauty Opens Store in SoHo, New York

We’ve all watched Mad Men and become smitten with Pan Am: if you’re like me, you love the classics.

I’ve been a diehard fan of Benefit Cosmetics from the get go: their vision, product quality and packaging are all stuff movies are made of. We’ve introduced you to Bad Gal mascaras, the powders (remember Bella Bamba 3D Blush Powder, the one we had a mad crush on?), and most recently They’re Real mascara.

Recently, we attended an event to take a sneak peek at Benefit’s latest East Coast location, although it has always been a West Coast brand. Their new Soho store is an absolute marvel,in a girly way (pink and white to the hilt), with chandeliers. I had the good fortune to pick out a dress from Rent the Runway (a Proenza Schouler silk jacquard number), and have my face masterfully made up.

At the end of the evening, I was convinced that every gal needs Cha Cha Tint, and thePlay Sticks Foundation, which is one of the best beauty investments you’ll make. Finish your look with Watt’s Up Soft Focus Highlighter for the Face. Our lashes are still recovering from the shock genius effect of They’re Real MascaraThis product is worth EVERY penny.

Benefit Beauty Soho Store

Benefit Beauty Soho Store

Benefit Beauty Soho Store

Benefit Beauty Soho Store

Benefit Beauty Soho Store

Benefit Beauty Soho Store

Dress: By Proenza Schouler, courtesy of Rent the Runway

 

Charu Suri

 

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One comment

  1. You look gorgeous! Cannot wait to go to this store and check out these goodies.I MUST try They’re Real!

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