Rihanna was inspired to create Fenty Beauty after years of experimenting with the best-of-the-best in beauty and seeing a void in the industry for products that performed across all skin types and tones. She launched a makeup line “so that women everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades.
Fenty Beauty products are designed to feel lightweight, even as they deliver buildable coverage that effortlessly layers, to ultimately “make skin look like skin.” Most importantly, Rihanna creates makeup to inspire. “Makeup is there for you to have fun with,” she says. “It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different.”
Fenty Beauty redefines the rules with light-as-air formulas that love to be layered – in a global lineup of shades designed for all. Fenty Beauty is 100% cruelty free.
For Rihanna, creating the perfect soft matte base is the most important part of any look – and the first step to the Fenty Face, her real-life method for killer radiance. This shine-stopping, pore-diffusing, oil-free primer smooths the way for better foundation application and longer wear with an instant retouch effect. Unlike a basic mattifying primer, Pro Filt’r’s cushiony, touch-me-now texture mattifies the skin with the lightest possible feel. Plus, its universal invisipink shade creates a filter-like blurring effect and melts instantly into all skin tones.
Pro Tip: One pump is all it takes for an instant retouch effect. Start at the center of your face and blend outward.
Finally – the ultimate photo filter in foundation form. Born in 40 inclusive shades, Pro Filt’r Soft Matte Longwear Foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds to medium to full coverage. The oil-free formula is made with climate-adaptive technology that’s resistant to sweat and humidity, and won’t clog pores. Best of all, this longwearing, light-as-air texture is undetectable on the skin – so you always look like you. Made for all women to love.
Pro Tip: Be sure to moisturize skin before application, especially if your skin is dry. Apply 1 pump to the back of your hand. Using the Full-Bodied Foundation Brush 110, dot product onto the center of your face and blend outward. For fuller coverage, add another pump.
Meet the magnetized longwear makeup sticks that come together to conceal, correct, and contour in 20 shades obsessively fine-tuned and tested to look good on the full spectrum of skin tones. Made to layer, the buildable cream-to-powder formula is weightless and super easy to blend, but also stays put. No creasing and caking when you apply it – so even the undereye area is fair game. Plus, with a magnetic physical attraction, Match Stix Matte Skinsticks click to each other, to their Shimmer Skinstick alter egos, and to their ultimate blending partner, the Portable Contour & Concealer Brush 150, for all your beauty needs in one stop.
Pro Tip: Use your fingers to warm the product on the back of your hand before tapping onto the skin. To create a soft matte base, swipe onto skin and blend with fingers or Portable Contour & Concealer Brush 150.
For the second step of the Fenty Face, layer that highlight! These magnetized longwear makeup sticks feature a weightless, cream-to-powder shimmer formula that is blendable and LIVES to be layered. Highlight, blush, and enhance in 10 universal colorful shades. From low-key tangerine sheen to all-out violet iridescence, this sick rainbow lineup catches the light in ways you’ve never dreamed of, anywhere on the skin.
Pro Tip: Swipe directly onto the skin and blend with fingers, or for a supercharged glow, top with Killawatt Freestyle Highlighter.
Light up where you want, when you want. These weightless, longwear cream-powder hybrid highlighters range from subtle dayglow to insanely supercharged in solos and expertly paired duos, for all skin tones. Unlike your everyday highlighter, Killawatt keeps skin lit beyond sun-down with its unique formula that melts into the skin with almost zero effort and is packed with superfine shimmer for an ultra-smooth, creamy texture. The duos feature a subtle sheen on the left (perfect for day) and a more intense shimmer on the right (killer for night).
Pro Tip: Apply to face, eyes, lips, and collarbones for an all over glow.
Rihanna believes that being photo-ready means being shine-free, which is why she blots on the fly as the final step to the Fenty Face. This universal blotting powder contains an exclusive pore-diffusing complex that absorbs shine and gives you a natural matte refresh for an instantly filtered look. Invisimatte’s translucent powder is completely traceless against all skin tones and won’t cake, creep into pores or fine lines, or disturb makeup.
Pro Tip: Do like Rihanna and blot before and after applying foundation, and throughout the day, to help your makeup last longer.
Blotting paper is sexy, said no one ever – until now. Super compact, portable, and straight-up chic, Invisimatte Blotting Paper is beauty’s ultimate underdog with a serious makeover. Lift away shine while leaving makeup perfectly untouched. Made with natural botanical fibers in the same expert technique as traditional Japanese paper, Invisimatte is as absorbent as it is silky smooth, with a continuous pinky-nude scroll that lets you choose your perfect size sheet every time. Best of all, it’s created as a refillable lipstick-sized compact that’s small enough to fit in the palm of your hand, with a discreet mirror for portable anti-shine and mattifying on the fly.
This gotta-have-it lip gloss offers addictive shine and nourishing wear as the ultimate finishing touch – in one universal rose nude shade hand-picked by Rihanna herself. (We’re talking the unicorn of nudes that looks good on everyone.) With one luscious swipe of Gloss Bomb’s XXL wand, its conditioning shea butter enriched formula makes lips look instantly fuller and smoother, and it has an addictive peach-vanilla scent you just can’t get enough of.
Pro Tip: Wear it alone or layer over lipstick.
Play all your angles with this 3-sided makeup sponge that takes blending to the next level. No matter the formula – liquid, cream, or powder – the Precision Makeup Sponge 100 lets you customize your coverage, born to deliver fast, easy, seamless results every time. Use the slanted edge for controlled stippling, the mini-moon edge for targeted coverage (perfect for under the eyes), and the rounded end for all-over buffing.
Pro Tip: Use damp for buildable coverage; use dry for full coverage.
Meet the makeup brush designed to make skin look like skin. This medium-density liquid foundation brush is designed to give Pro Filt’r Soft Matte Longwear Foundation seamless, air-touched full coverage. Its unique paw shape gives you just the right density with more than 140,000 ultra-fine synthetic bristles, delivering the quick coverage of a flat paddle brush plus the seamless blending of an airbrush. Foundation was one of Rihanna’s first makeup loves, so it was important for her to have the perfect tool to pair with her perfect foundation.
Pro Tip: For ultimate coverage, press into skin, roll off, and repeat – Rihanna’s go-to method.
Cheek-Hugging Highlight Brush 120 ($32)
This game-changing synthetic highlight brush features expertly chiseled curves on both sides that “hug” more than just your cheeks – like your brow bone, cupid’s bow, the bridge of your nose, and even your collarbone. Thanks to its unexpected asymmetrical cut – inspired by a shark tooth – you can highlight with more precision and edge, making it the perfect tool for Killawatt Freestyle Highlighter.
Pro Tip: Use the fatter side to supercharge cheeks, the leaner side to luminize your nose and chin, and the precision tip to brighten eyes and your cupid’s bow.
This magnetic on-the-go blotting powder brush conveniently attaches to the bottom of its touch-up partner, Invisimatte Blotting Powder, so it’s always there when you need it and fits neatly into your handbag or clutch. Slanted, soft synthetic bristles provide extra surface area for applying Invisimatte Blotting Powder – perfect for quick fixes and a mattifying instant-filter effect.
Pro Tip: Dab gently to absorb shine, focusing on the T-zone, cheeks, chin, and around the nose.
Take your glow places its never been before with this portable, magnetic, and retractable highlighter brush that attaches to your favorite Match Stix Shimmer Skinsticks for seamless blending in a snap. Slanted, soft synthetic brush hairs trace the angles of your face, expertly designed to diffuse Shimmer Skinsticks with speed and precision. And thanks to its medium-density bristles, you can build glitz to your preferred level of impact.
Pro Tip: For the most impact, apply Match Stix Shimmer Skinstick directly on your face and blend with brush. For a softer look, stroke brush over product first, then blend as desired.
Blend in, but stand out, with this magnetic retractable contour and concealer brush that attaches to its perfect partner – Match Stix Matte Skinsticks – so you can correct, conceal, contour, or simply touch up, wherever, whenever. Smoothly tapered, soft synthetic bristles are cut for foolproof precision, letting you instantly blend Matte Skinstick’s buildable, powder-soft formula until you’ve achieved the right amount of coverage.
Pro Tip: For the most buildable wear, warm up Match Stix on the back of your hand, then use brush to apply and blend over desired areas.
You can purchase all products reviewed and mentioned on BeautyStat.com!
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– Dawn Santamarina, Acting Managing Editor
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