There are a few things when it comes to beauty that are tru. One of them being that the women of America are a diverse blend of personalities and attitudes. And as our nation’s demographic evolves, so does our skintones — forever changing. That’s why COVERGIRL has updated its truBLEND foundation/concealer formula to serve an increasingly diverse palette.
COVERGIRL revisited the existing truBLEND Liquid Makeup line-up to introduce 7 new shades, for a total of 21, and organized the shades under a new, intuitive packaging system to ensure that the needs of women today and tomorrow are met.
The new shading system makes it easier for women to find their perfect shade. There are 21 shades in all (including 7 new ones) that are organized by Light, Medium and Dark — to match 99% of all skintones. The mess-free pump dispenses a perfect amount of foundation that is 100% blendable and oil-free, leaving behind a soft, natural finish.
truBLEND’s water-based formula and unique pigments allow for foundation to move & blend with skin more easily. The result is a nude look that appears natural, seamless and feels lightweight on your skin.
Stick it to those dark spots and circles with Fixstick Concealer. It’s an ultra-blendable and lightweight concealer that travels with you wherever you go. It’s a true “quick fix” in a stick form. Pair with your truBLEND Liquid Makeup shade for a flawless, nude look.
Three new COVERGIRL perfecting balms offer a touch of magic with instant smooth in just one swipe, whether you’re looking for luminous highlights, instant matte perfection or a touch of sun. These magic perfecting balms are available in full and travel sizes. So you’ll look perfect at home or on the go!
COVERGIRL truMAGIC Skin Perfector — This silicone-based system smoothes pores, reduces shine and can be used throughout the day for quick touch-ups, just like pressed powder. It feels weightless on the skin and can be used under or over makeup.
COVERGIRL truMAGIC Luminizer — This golden luminizer goes on smooth to provide instant luminous highlights. It leaves behind a powder-like shimmer to all the high points of your face.
COVERGIRL truMAGIC Sun Kisser — The most perfect cream bronzer shade that isn’t too orange or brown. It provides an instant touch of sun for a sunkissed glow, anytime.
All COVERGIRL items are available NOW at mass-market retail outlets nationwide.
You can purchase all reviewed and mentioned items using our site, www.BeautyStat.com!
Do you have a hard time finding the perfect foundation shade to match your skintone?
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– Theresa Romano, Managing Editor | Follow Theresa on Twitter @there_esa
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