This summer, MAKE UP FOR EVER once again leads the beauty industry into the next era of makeup innovation and technology. As the original pioneer of the HD makeup category, MAKE UP FOR EVER continues to redefine and elevate beauty standards with the launch of its new Ultra HD Foundation, the first and only foundation designed for the demands of 4K technology.
To keep complexions flawless at any resolution, MAKE UP FOR EVER developed Ultra HD Foundation’s revolutionary 4K Complex. This innovative formula is enhanced with: Amino Acid Coated Pigments, Hyaluronic Spheres, and Sericite to blur flaws, hydrate, and plump skin.
The next generation of MAKE UP FOR EVER’s iconic HD Foundation is optimized for the digital lifestyle, offers nearly double the original HD Foundation’s shade range and is available in both liquid and stick formulas. The perfect everyday foundation, ULTRA HD LIQUID FOUNDATION, ($43; at Sephora, Sephora.com, and MAKE UP FOR EVER boutiques) is available July 2015 in 40 shades and provides medium coverage with a natural finish in a lightweight, oil-free formula.
As an alternative to liquid for a flawless complexion and also ideal for touch ups and contouring, ULTRA HD STICK FOUNDATION, ($43; at Sephora, Sephora.com, and MAKE UP FOR EVER boutiques), is available in September 2015 and offered in 15 shades that blend beautifully onto normal to dry skin.
You can purchase all products reviewed and mentioned on BeautyStat.com!
Are you looking forward to the launch of Ultra HD Liquid Foundation and Ultra HD Stick Foundation?
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– Allycia Wilson, Managing Editor
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