This interactive, easy-to-use tool features adaptive algorithms and the latest advancements in Computer Vision Technology, to detect and analyze details of a user’s skin tone. The tool pairs facial color tone with individual shade, coverage, and finish preferences to deliver consumer foundation shade matches with precision.
All it takes is one selfie, and the tool – without having to download an app – will deliver a personalized shade recommendation to your device in less than a minute. This makes it perfect when you’re shopping on the go!
- Users are prompted to snap a selfie.
- Using customized neutral networks, the tool recognizes patterns in facial landmarks, shade, and undertone to complete a face analysis.
- Users are then prompted to select their preferred coverage level (light, medium, or full) and finish (natural, matte, or luminous) to complete the process.
- Recommendations are compiled in seconds, offering consumers up to three Maybelline foundation shades, along with relevant complementary products to help complete their look.
Try the Foundation Finder for yourself! All you have to do is visit www.Maybelline.com on your mobile, tablet, or desktop.
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– Dawn Santamarina, Managing Editor
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