“Jhene first caught our eye years ago when she showcased our Shade & Light Contour Palette in a Vogue video and then we saw her again in a PETA campaign. Jhene seamlessly aligns with our beauty brand ethos being an avid animal lover, vegan advocate, and an existing Kat Von D Beauty user,” explains Kelly Coller, Kat Von D Beauty Global Vice President of Marketing and PR. “Plus, Jhene has the sweetest soul, stunning skin, and our entire team has been obsessed with her music and tattoos.”
“The True Portrait campaign emphasizes three critical points of difference for our foundation as well as expressing some of the many sides we all have – it stays with you (vegan, long wear), it moves with you (Elastic Essence Technology), and it’s true to you (lightweight, air matte),” states Coller. “When casting all of the 40 shade-matched “faces,” we prioritized real people that could represent the many faces of Kat Von D Beauty. On set, we shot everyone making faces to show movement; when you see laughing shots, they’re authentic. Everything was perfectly captured by our amazing, all-female creative team, including our own Kat Von D Beauty Global Creative Director as well as photographer Danielle St. Laurent.”
True Portrait Foundation is housed in a completely new innovative bottle from the design to the unique functionality – unlike any other product released from the brand. The formula is packaged in a sleek matte white bottle uniquely engineered for maximum usage and precision with intricate ornamentation including skull detail and a portrait window to reveal the shade. Pushing the standards of high-performance formulations and pigments, the bottle incorporates shaker beads to easily blend and break up the foundation along with dispensing extract drops from the squeezable precision tip.
True Portrait is a lightweight next generation foundation that has true medium coverage for that perfect-skin look that is selfie approved and an unbelievably soft texture that you have to feel to believe!
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– Dawn Santamarina, Managing Editor
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