Viva Glam was created in 1994 at the height of the HIV epidemic to make a meaningful difference in the lives of people living with and affected by HIV/AIDS. Combining glamour with a rigorous funding approach, MAC Cosmetics has worked with provocative powerhouse talent, including Sia, Miley Cyrus, Elton John, Mary J. Blige, and Ricky Martin to drive sales of Viva Glam lip products, with 100% of sales going towards the funding of HIV/AIDS programs around the world.
Twenty-five years later, Viva Glam has raised $500 million for the global fight against HIV/AIDS, helping millions of people. That’s 9,713 grants to over 1,800 groundbreaking and innovative programs and organizations around the world, including God’s Love We Deliver, Lifelong AIDS Alliance, Open Hand/Atlanta, Inc., and Maison Du Parc.
Every cent of the selling price of the Viva Glam II Lipstick, Viva Glam III Lipstick, and the new limited-edition 25th anniversary Viva Glam 25 lipstick in the original Viva Glam I shade, will be donated to organizations supporting health and rights for all ages, all races, and all sexes.
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What was your favorite Viva Glam collaboration shade?
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– Dawn Santamarina, Managing Editor
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