SEPHORA introduces PLAY! by SEPHORA, the innovative new monthly subscription box that takes product discovery to a new level. PLAY! by SEPHORA is the only beauty box that delivers exactly what you want – the hottest prestige brands and products available at SEPHORA – delivered directly to your door for just $10 per month. There are exciting extras and invites into a community of like-minded beauty lovers to learn, share, and have fun with the online and in-store experiences and customized expertise that you can only get at SEPHORA.
Each PLAY! by SEPHORA delivery is curated around a specific theme, and contains five popular, high-performance, deluxe-size, prestige products. The debut set, Uncover The Essentials, features those must-have items for endless styles – everything from a best-selling lip stain to a much-adored moisturizer. And because it’s SEPHORA, expect a little extra, like the bonus fragrance sample included in the debut box, and a free monthly Spotify PLAY! List available to everyone on Sephora.com/play filled with songs inspired by the current box theme.
The PLAY! BOOK is your go-to guide for maximizing each and every item in the box. It also allows you to access enhanced content through the Sephora to Go App on your smartphone. Simply scan the images to shop. Need more advice? The Sephora PRO Team are your artistry partners in everything PLAY! BY SEPHORA, featured in print and online, because having a friend who knows her makeup is one thing – getting exclusive advice from some of the country’s leading makeup artists is even better.
Included in your PLAY! BOOK is the PLAY! PASS, your all-access card to enjoy personalized, one-on-one tutorials at your local SEPHORA store. Just walk in and flash your PLAY! PASS to team up with any of our experts to learn how to use everything in your PLAY! box assortment and master a fun new look. Plus, receive 50 extra Beauty Insider points when you scan your card at the register with any purchase.
Join the community at monthly PLAY! DATES at SEPHORA stores, where you can engage with other subscribers and SEPHORA experts to get the most from all the products in your box. Visit www.sephora.com/play for more information on events at your local SEPHORA store.
A limited amount of PLAY! by SEPHORA subscriptions will be available in select markets beginning September 2015, with a full national launch in early 2016. Log on to www.sephora.com/play and sign up for updates on availability in your area.
You can purchase all reviewed and mentioned items on BeautyStat.com.
What do you think of the PLAY! by SEPHORA monthly subscription box?
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– Allycia Wilson, Managing Editor
You can follow Allycia on Instagram and Twitter @lisalacquer
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