Home / Press / GCI Magazine: BeautyStat Cover Story – Social Outbound Engagement and the Beauty Industry Best Practices

GCI Magazine: BeautyStat Cover Story – Social Outbound Engagement and the Beauty Industry Best Practices

All major beauty brands today have digital marketing strategies in place, yet they are still not doing enough to keep up with consumers. Despite significant discussion regarding social marketing, there still has not been sufficient focus on delivering comprehensive social media strategies, leveraging its true word-of-mouth potential and tracking its return on investment (ROI).

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