Home / Skincare / 2015, 2016, 2017 Beauty Industry Global Market Trends, Sales, Statistics: Cosmetics Executive Women, NPD, Nielsen, Skincare/Makeup

2015, 2016, 2017 Beauty Industry Global Market Trends, Sales, Statistics: Cosmetics Executive Women, NPD, Nielsen, Skincare/Makeup

On February 10, the beauty industry’s most important trends were the subject of this special CEW event. For the third year, CEW partnered with The NPD Group to uncover 2014 cross-category sales results, global beauty industry trends and proprietary consumer research findings. For the first time, Nielsen joined the conversation, sharing mass-market results and consumer trends.

2015, 2016, 2017 Beauty Industry Global Market Trends, Sales, Statistics: Cosmetics Executive Women, NPD, Nielsen, Skincare/MakeupPhoto courtesy of Patricia Willis Photography

 

This exclusive, sold out event gave CEW members access to industry information that is usually reserved only for NPD clients.

Marshal Cohen, Chief Industry Analyst at The NPD Group reported on the following top lifestyle trends that will influence beauty:

Casual – our world is becoming more casual and dress-down than ever – as a result, no makeup, makeup looks will continue trending

Active Lifestyle – we are dressing in more active wear even if some of us are not active

Era of More – we live in a time of more choices, more competition

Growth of Millenials – this age group will have tremendous spending power

 

2015, 2016, 2017 Beauty Industry Global Market Trends, Sales, Statistics: Cosmetics Executive Women, NPD, Nielsen, Skincare/Makeup

Photo courtesy of  Patricia Willis Photography

 

What do beauty brands and retailers need to do based on the above trends:

Timing Matters – Promote what consumers need right now. For example, stop promoting Spring collections in the dead of Winter.

Be Mobile – 69% of households have mobile phones and 37% of consumers are shopping online

Post-Holiday – Continue promoting after the holidays while consumers have gift cards to use.

 Beauty Industry Trends/Statistics 2014: Cosmetics Executive Women Insider Series – MAC Cosmetics: The Path To Success

James Russo, Senior Vice President, Global Consumer Insights at Nielsen gave the following tips on how brands can stand out in a crowded market:

Shine on Shelf – innovative packaging and delivery systems will cut through the clutter of crowded store shelves

Health & Wellness – will continue to be a growing trend

Hispanic Spending – With over $3 Trillion in spending power, beauty brands can’t win without this demographic

Integrate Online & In-store – Last holiday, 16% more consumers bought beauty online so both experiences need to complement each other.

 Beauty Industry Demographic & Talent Trends/Statistics 2014, 2015, 2016: The Flat Agers, 60 Plus – Cosmetic Executive Women

 

Karen Grant, Global Beauty Industry Analyst at The NPD Group, gave us 2014 Global sales data:

Global Prestige Sales: US – $11.2B +3%; France – $3.6B -1%; U.K. – $3.7B +5%; Italy –  $2.1B -1%; Spain –  $1.6B -2%; Mexico –  $483M +2%; Argentina-$143M  -10%; Peru – $42M +7%; Canada – $1.3B +5%

US Prestige sales:  $11.2B +3%; Skincare  +1%; Makeup +6%; Fragrance+2%

US Mass sales: $22.1B Flat; Skincare +2%; Makeup  -1%; Fragrance-4%

 

Cosmetic Executive Women, Inc. (CEW) is a nonprofit, professional organization with more than 6,000 members, both men and women, from over 1,700 companies in the beauty and related industries. CEW brings the beauty community together, at every stage of their careers, from every facet of the industry.

What are some lifestyle trends that you think affect the beauty industry?

Let us know by commenting below. Make sure to follow us on our Pinterest page by clicking HERE! And don’t forget to get the latest beauty and skincare news by following us on FacebookTwitter &Instagram @BeautyStat! #bstat

– Ron Robinson, cosmetic chemist and founder of Beautystat.com.

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