Cosmetic Executive Women (CEW) recognized the most innovative beauty products of the year on Friday, May 16th at the 20th Annual CEW Insiders’ Choice Beauty Awards. The award-winning products ranged across 36 categories including skincare, cosmetics, haircare, fragrance and more.
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Celebrating its 20th anniversary, the CEW Beauty Awards is the only awards program in which the winners are determined exclusively by beauty industry professionals, CEW’s 6,000 members. The CEW Beauty Awards are the industry’s highest recognition for brands and manufacturers, and serve as a guide for consumers to the most innovative new products for the year.
“When a shopper purchases a beauty product, she is looking for performance and value,” says Carlotta Jacobson, President of CEW. “The CEW Beauty Awards seal helps consumers cut through the clutter so they can make an informed decision about the best products the industry has to offer.”
In celebration of its two decades of recognizing innovation in beauty products, CEW announced the winners of the first-ever Iconic Beauty Award, sponsored by DSM Personal Care, which recognized two products (one in mass and one in prestige) that have transcended 20 or more years in the industry.
The Iconic Beauty Award winner in the mass category is Maybelline New York Great Lash Mascara, and YSL Beaute Touche Éclat is the winner in the prestige category. Also new this year, CEW presented the Most Buzzed About Beauty Award, sponsored by Yahoo!, to L’Oréal Paris Voluminous Butterfly Mascara and Estée Lauder Modern Muse Eau de Parfum, which recognizes the mass and prestige beauty products consumers are talking about online. Highlights of this year’s event include:
· More than 750 entries
· 193 Finalists
· Host: Aisha Tyler
The 2014 CEW Beauty Awards presenting sponsor was Meredith Corporation. CEW and the Meredith Corporation partnered to reach consumers through Meredith’s multiple media platforms, which include magazines, television and digital properties. In addition to driving awareness for the awards, the partnership will align the CEW Beauty Awards with Meredith’s Beauty Center of Excellence, a consumer insights-driven beauty leadership group and content curator with its finger on the pulse of what real women want when it comes to beauty.
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This year’s CEW Beauty Awards were also sponsored by Givaudan, Crest and Oral-B 3D White, QVC, U by Kotex, Walgreens, Unilever, Beauty Inc, Arcade Marketing, DSM Personal Care, Yahoo!, Birchbox, RPG, Conair, MaCher, Albéa, Rpr Marketing Communications, Mintel, Sally Hansen, Yes To Inc., KraftWorks, Consultancy Media, Suite K, Raw Media, Proof 7, The Natural Step, WWD, The NPD Group, and Ernst & Young.
The 2014 CEW Beauty Awards winners are:
BATH AND BODY
Bath and Body Mass
Bath and Body Prestige
L’Oréal Paris Revitalift Miracle Blur
Clé de Peau Beauté Le Sérum
Cleanser & Scrub
Yes to Grapefruit Brightening Facial Towelettes
Eye Treatment Mass
Vichy Liftactiv Serum 10 Eyes & Lashes
Eye Treatment Prestige
GLAMGLOW Inc. Brightmud Eye Treatment
Fresh Sugar Cherry Tinted Lip Treatment SPF 15
L’Oréal Paris Age Perfect Glow Renewal Facial Oil
Josie Maran Cosmetics 100% Pure Argan Oil Light
Hair Care Product
Kérastase Initialiste Advanced Scalp and Hair Concentrate
Hair Coloring Product
Color Wow Root Cover Up
Hair Styling Product
Living Proof Perfect Hair Day (PHD) 5-in-1 Styling Treatment
Eye Product Mass
L’Oréal Paris Voluminous Butterfly Mascara
Eye Product Prestige
Dior Diorshow Iconic Overcurl Mascara
Face Product Mass
Sonia Kashuk for Target® Chic Luminosity Bronzer/Blush Duo
Face Product Prestige
bareMinerals Ready To Go Complexion Perfection Palette
Lip Product Mass
Sonia Kashuk for Target® Shine Luxe Sheer Lip Colour
Lip Product Prestige
Clé de Peau Beauté Extra Rich Lipstick
Lab Series Skincare for Men Pro LS All-in-one Face Treatment
Women’s Scent Mass
Sonia Kashuk for Target® Eau De Toilette in Pink Innocencia
Women’s Scent Prestige
Coty Prestige Honey Marc Jacobs
INDIE BEAUTY AWARD
ECO BEAUTY AWARD
BEST SELLER MASS
Maybelline New York Volum’ Express The Falsies Big Eyes Mascara
BEST SELLER PRESTIGE
Clinique Dramatically Different Moisturizing Lotion +
ICONIC BEAUTY AWARD MASS
Maybelline New York Great Lash Mascara
ICONIC BEAUTY AWARD PRESTIGE
YSL Beaute Touche Éclat
MOST BUZZED ABOUT MASS
L’Oréal Paris Voluminous Butterfly Mascara
MOST BUZZED ABOUT PRESTIGE
Estée Lauder Modern Muse Eau de Parfum
QVC BEAUTY QUEST AWARD
Dr. Macrene Skin Results 37 Actives
TRIA Beauty, Inc. Age-defying Laser
You can purchase all reviewed and mentioned items using our site, www.BeautyStat.com!
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