Herbal Essences recently conducted a new survey about the power of a morning shower; the shower is a rare experience where all of our senses are fully alive. By creating a multi-sensorial, pleasurable experience, Herbal Essences turns your shower into a paradise for your hair because the products you use can have a major impact on the rest of your day.
They surveyed 1,000 US women ages 18-35 and found that 90% agree that an enjoyable morning shower transforms their day and that it is one of the few times where they can truly “escape.” In fact, 2/3 of women would rather skip breakfast than skip their morning shower.
But it’s not just the warm water that tempts us to lather, rinse and keep repeating; scent is an essential ingredient to the ultimate shower experience. In fact, 85% of women frequently purchase shower products solely for scent, and overwhelmingly prefer a fruity scent (61%) to a floral one (39%).
The survey also found that scent-purchasers are more likely to:
- Consider themselves social (65%) vs. those who don’t purchase products for scent (72%)
- Consider themselves spontaneous (38%) vs. those who don’t purchase products for scent (19%)
- Have exercised in the past week (81%) vs. those who don’t purchase products for scent (72%)
You can purchase all reviewed and mentioned items on BeautyStat.com.
Do you find that your shower is a way to escape? What do you think of the survey?
Let us know by commenting below (you just might win a free sample)! Make sure to follow us on our Pinterest page by clicking HERE! And don’t forget to get the latest beauty and skincare news by following us on Facebook, Twitter & Instagram @BeautyStat! #bstat
– Allycia Wilson, Managing Editor
You can follow Allycia on Instagram and Twitter @lisalacquer
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